\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Nielsen \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03cd\u03bd\u03c4\u03b9\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0399\u03ce\u03bd\u03b1 \u03a0\u03b1\u03c0\u03b1-\u039d\u03b9\u03ba\u03bf\u03bb\u03bf\u03c5\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u039c\u03b1\u03c1\u03af\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 \u2014 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Temu, \u03c4\u03bf Seein, \u03c4\u03bf Trendyol \u03ba\u03b1\u03b9 \u03c4\u03bf AliExpress \u2014 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ce\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd. \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u00ab\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u0399\u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03bf\u03c2\u00bb \u03c4\u03bf \u0394\u03b5\u03ba\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf, \u03c3\u03b5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03c7\u03b9\u03bb\u03af\u03c9\u03bd online \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd, \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b3\u03b4\u03bf\u03bd\u03c4\u03b1\u03c0\u03ad\u03bd\u03c4\u03b5 \u03c4\u03bf\u03b9\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c8\u03c9\u03bd\u03af\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac.<\/p>\n
\u0397 \u0399\u03ce\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2: “\u0395\u03b3\u03ce \u03b8\u03b1 \u03ad\u03bb\u03b5\u03b3\u03b1 \u03c4\u03bf \u03bd\u03b5\u03ca\u03bd\u03c4\u03b1\u03c9\u03ba\u03c4\u03cc \u03c4\u03b7\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03b5\u03b4\u03ce \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b3\u03ba\u03c1\u03af\u03b6\u03b1 \u03b6\u03ce\u03bd\u03b7.” \u0397 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c3\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u2014 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bb\u03b9\u03ba\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/p>\n
\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b3\u03ba\u03ac\u03c4\u03b6\u03b5\u03c4 (\u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd, \u03bc\u03b9\u03ba\u03c1\u03bf\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2), \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd (\u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac, \u03bc\u03b9\u03ba\u03c1\u03bf\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1) \u03ba\u03b1\u03b9 \u03c4\u03c1\u03af\u03c4\u03b1 \u03c1\u03bf\u03cd\u03c7\u03b1, \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2 \u2014 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b5\u03af\u03b8\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1.<\/p>\n
\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03b5\u03c4\u03b7\u03c3\u03af\u03c9\u03c2 \u03c0\u03bf\u03c3\u03cc \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u0395 \u2014 \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c3\u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1\u03c2 online \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 \u03c4\u03bf\u03c5. \u0391\u03c5\u03c4\u03cc \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 cross-border e\u2011commerce \u03c3\u03c4\u03bf \u03c0\u03bf\u03c1\u03c4\u03bf\u03c6\u03cc\u03bb\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n
\u0391\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf Temu \u03ba\u03b1\u03b9 \u03c4\u03bf Seein \u03bb\u03cc\u03b3\u03c9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd: \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b5 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2. \u03a0\u03b1\u03c1\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03cc\u03bc\u03c9\u03c2, \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c4\u03c1\u03cc\u03bc\u03b7\u03c4\u03bf\u03b9: \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 “\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03ac\u03c4\u03b7\u03c2.”<\/p>\n
\u0397 \u0399\u03ce\u03bd\u03b1 \u03c4\u03bf \u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: “\u0395, \u03c6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03bd \u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1 \u03bc\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b9\u03bd\u03ad\u03b6\u03b9\u03ba\u03b7 \u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1,” \u2014 \u03bc\u03b9\u03b1 \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c6\u03cc\u03b2\u03bf \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03ba\u03b1\u03c4\u03ac\u03c7\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2. \u03a0\u03b1\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c6\u03c5\u03bb\u03ac\u03be\u03b5\u03b9\u03c2, \u03c4\u03bf \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ce\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b3\u03ba\u03ac\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c9\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/p>\n
\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd social media \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd influencers \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7: \u03cc\u03c0\u03c9\u03c2 \u03b5\u03b9\u03c0\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03cd\u03bd\u03c4\u03b9\u03bf, “\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b1 The Influencer \u03ba\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03c4\u03b5 \u03bc\u03b5\u03af\u03bf\u03bd \u03b5\u03af\u03ba\u03bf\u03c3\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03ba\u03b1\u03c4\u03cc\u03c2.” \u03a4\u03b1 \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u2014 \u03b1\u03bd \u03ba\u03b1\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 \u03b7 \u0399\u03ce\u03bd\u03b1, “\u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 influencers. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c6\u03b8\u03b7\u03bd\u03ac \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b9\u03bd\u03b5\u03b6\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7\u03c2… \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03ac\u03c7\u03c4\u03b5\u03c2 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2.”<\/p>\n
\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03bf \u03bb\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2: \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03af \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ad\u03c2, \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ac\u03c4\u03b7\u03c2, \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c1\u03c5\u03b8\u03bc\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03b5 cross\u2011border \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2. \u03a3\u03c4\u03bf \u03c3\u03c4\u03bf\u03cd\u03bd\u03c4\u03b9\u03bf, \u03b7 \u0399\u03ce\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd.<\/p>\n
Highlights
\n– 85% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd online \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac.
\n– \u03a0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2: \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac, \u03b5\u03af\u03b4\u03b7 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd, \u03c1\u03bf\u03cd\u03c7\u03b1\/\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1.
\n– Temu \u03ba\u03b1\u03b9 Seein \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.
\n– \u039a\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2: \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b1\u03c0\u03ac\u03c4\u03b5\u03c2.
\n– \u039f\u03b9 influencers \u03b5\u03c0\u03b9\u03b4\u03c1\u03bf\u03cd\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2.<\/p>\n
\u03a3\u03c4\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b8\u03b1 \u03b1\u03ba\u03bf\u03cd\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0399\u03ce\u03bd\u03b1 \u03a0\u03b1\u03c0\u03b1-\u039d\u03b9\u03ba\u03bf\u03bb\u03bf\u03c5\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c3\u03c7\u03bf\u03bb\u03b9\u03b1\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03b3\u03c7\u03ce\u03c1\u03b9\u03bf \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf.<\/p>\n
Video: \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 Nielsen: \u03a4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc Temu, Shein, Trendyol<\/b>
\n[bzplayer youtube=\"https:\/\/www.youtube.com\/watch?v=VG4YLJUoCtM\" autoplay=\"false\" muted=\"false\"]<\/p>\n
\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 GretAi<\/a>. \u03a4\u03bf Video “\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 Nielsen: \u03a4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u0388\u03bb\u03bb\u03b7\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc Temu, Shein, Trendyol” \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 22\/12\/2025 \u03c3\u03c4\u03bf Youtube \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u0397 \u039d\u0391\u03a5\u03a4\u0395\u039c\u03a0\u039f\u03a1\u0399\u039a\u0397 <\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":" \u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Nielsen \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c4\u03bf\u03cd\u03bd\u03c4\u03b9\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0399\u03ce\u03bd\u03b1 \u03a0\u03b1\u03c0\u03b1-\u039d\u03b9\u03ba\u03bf\u03bb\u03bf\u03c5\u03c0\u03bf\u03cd\u03bb\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u039c\u03b1\u03c1\u03af\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03c9\u03bd \u0395\u03bb\u03bb\u03ae\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae\u03c2 \u0388\u03bd\u03c9\u03c3\u03b7\u03c2 \u2014 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Temu, \u03c4\u03bf Seein, \u03c4\u03bf Trendyol \u03ba\u03b1\u03b9 \u03c4\u03bf AliExpress \u2014 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2<\/p>\n","protected":false},"author":1,"featured_media":218820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100713,8975],"tags":[204177,213832,206381,213833,213830,213829,35625,213831,76997],"class_list":["post-218819","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-erevna","tag-e-commerce","tag-shein","tag-temu","tag-trendyol","tag-diadiktyakes-agores","tag-ilektroniko-emporio","tag-katanalotes","tag-katanalotikes-taseis","tag-moda"],"_links":{"self":[{"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/posts\/218819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/comments?post=218819"}],"version-history":[{"count":0,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/posts\/218819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/media\/218820"}],"wp:attachment":[{"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/media?parent=218819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/categories?post=218819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadnews.com\/gr\/wp-json\/wp\/v2\/tags?post=218819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}