{"id":16671,"date":"2024-01-05T20:48:12","date_gmt":"2024-01-05T18:48:12","guid":{"rendered":"https:\/\/hadnews.com\/ro\/?p=16671"},"modified":"2024-01-05T20:48:12","modified_gmt":"2024-01-05T18:48:12","slug":"google-ucide-cookie-urile-advertiserii-nu-imbratiseaza-schimbarea","status":"publish","type":"post","link":"https:\/\/hadnews.com\/ro\/google-ucide-cookie-urile-advertiserii-nu-imbratiseaza-schimbarea\/","title":{"rendered":"Google ucide cookie-urile. Advertiserii nu \u00eembr\u0103\u021bi\u0219eaz\u0103 schimbarea"},"content":{"rendered":"\n<div id=\"main\">\n<div class=\"article-wrap\">\n<ul>\n<li><strong>Google anun\u021b\u0103 eliminarea cookie-urilor, o schimbare \u00een publicitatea online de 600 de miliarde de dolari anual.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Au \u00eenceput testele pentru cookie-urile pentru 1%, iar p\u00e2n\u0103 la final de an vor fi scoase de tot.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Cu Chrome de\u021bin\u00e2nd 65% din traficul global, sunt temeri ce \u021bin de consolidarea puterii Google.<\/strong><\/li>\n<\/ul>\n<p>O schimbare major\u0103 pe partea de publicitate online. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/alephnews.ro\/justitie\/google-a-urmarit-in-secret-milioane-de-utilizatori-care-navigau-incognito-reclamantii-au-cerut-despagubiri-de-5-miliarde-de-dolari\/\">Google<\/a> s-a decis s\u0103 elimine definitiv cookie-urile, \u00eens\u0103 advertiserii nu sunt \u00eenc\u0103 preg\u0103ti\u0163i.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-de-ce-vrea-google-sa-faca-aceasta-mi\u0219care\">De ce vrea Google s\u0103 fac\u0103 aceast\u0103 mi\u0219care?<\/h2>\n<p>Google se preg\u0103te\u0219te s\u0103 revolu\u021bioneze modul \u00een care companiile urm\u0103resc activitatea online a utilizatorilor, anun\u021b\u00e2nd eliminarea cookie-urilor. E una dintre cele mai semnificative schimb\u0103ri \u00een istoria industriei de publicitate online, evaluat\u0103 la aproximativ 600 de miliarde de dolari anual.<\/p>\n<p>\u00cen prezent, un test limitat restric\u021bioneaz\u0103 cookie-urile pentru 1% dintre utilizatorii browserului Chrome, iar planurile includ eliminarea complet\u0103 a acestora pentru totat\u0103 lumea p\u00e2n\u0103 la sf\u00e2r\u0219itul anului.<\/p>\n<h2 class=\"wp-block-heading\">Industria publicitar\u0103 se cam\u2026precipit\u0103<\/h2>\n<p>Aceast\u0103 mi\u0219care aduce \u00eengrijor\u0103ri \u00een r\u00e2ndul industriei publicitare, companiilor de <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/alephnews.ro\/tehnologie\/wsj-ce-tehnologii-vor-revolutiona-2024\/\">tehnologie<\/a> publicitar\u0103 \u0219i editorilor web, care se lupt\u0103 s\u0103 se adapteze la aceste schimb\u0103ri fundamentale. Includ temeri legate de momentul alegerii, \u00eentruc\u00e2t eliminarea cookie-urilor va afecta \u00een mod semnificativ cel de-al patrulea trimestru, cel mai important pentru publicitate.<\/p>\n<p>Chrome de\u021bine o cot\u0103 de 65% din traficul global de&#8230;<\/p>\n<\/div>\n<\/div>\n<p><i>Citeste tot articolul: <a href=\"https:\/\/alephnews.ro\/tehnologie\/google-ucide-cookie-urile-advertiserii-nu-imbratiseaza-schimbarea\/\" target=\"_blank\" rel=\"noopener\">Google ucide cookie-urile. Advertiserii nu \u00eembr\u0103\u021bi\u0219eaz\u0103 schimbarea<\/a><\/i><\/p>\n<p> <img src=https:\/\/media.alephnews.ro\/2024\/01\/hh.png> <\/p>\n<p><i>Articolul &#8220;Google ucide cookie-urile. Advertiserii nu \u00eembr\u0103\u021bi\u0219eaz\u0103 schimbarea&#8221; al autorului Socican Dumitru a fost publicat pe 05\/01\/2024 de <a href=\"https:\/\/alephnews.ro\/tehnologie\/google-ucide-cookie-urile-advertiserii-nu-imbratiseaza-schimbarea\/\" target=\"_blank\" rel=\"noopener\">alephnews.ro<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google anun\u021b\u0103 eliminarea cookie-urilor, o schimbare \u00een publicitatea online de 600 de miliarde de dolari anual.Au \u00eenceput testele pentru cookie-urile pentru 1%, iar p\u00e2n\u0103 la final de an vor fi scoase de tot.Cu Chrome de\u021bin\u00e2nd 65%&#8230;<\/p>\n","protected":false},"author":54,"featured_media":16672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3161],"tags":[2524],"class_list":{"0":"post-16671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tehnologie","8":"tag-google"},"_links":{"self":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/16671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/comments?post=16671"}],"version-history":[{"count":0,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/16671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media\/16672"}],"wp:attachment":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media?parent=16671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/categories?post=16671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/tags?post=16671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}