{"id":45079,"date":"2024-04-06T09:27:43","date_gmt":"2024-04-06T07:27:43","guid":{"rendered":"https:\/\/hadnews.com\/ro\/?p=45079"},"modified":"2024-04-06T09:27:43","modified_gmt":"2024-04-06T07:27:43","slug":"instagram-castiga-mai-mult-din-reclame-decat-youtube","status":"publish","type":"post","link":"https:\/\/hadnews.com\/ro\/instagram-castiga-mai-mult-din-reclame-decat-youtube\/","title":{"rendered":"Instagram c\u00e2\u0219tig\u0103 mai mult din reclame dec\u00e2t YouTube"},"content":{"rendered":"\n<div>\n<ul>\n<li><strong>Instagram a generat 32,4 miliarde de dolari \u00een venituri din publicitate \u00een 2021, reprezent\u00e2nd 27% din veniturile totale ale Meta.<\/strong><\/li>\n<li><strong>Veniturile din reclame ale Instagram au fost mai mari dec\u00e2t YouTube de la Google, care a generat 28,8 miliarde de dolari.<\/strong><\/li>\n<li><strong>Meta a dezv\u0103luit cifrele de venituri ale Instagram \u00eentr-un document depus la tribunal, ar\u0103t\u00e2nd o cre\u0219tere rapid\u0103 de la achizi\u021bia sa \u00een 2012.<\/strong><\/li>\n<\/ul>\n<p>\u00cen 2021, Instagram a c\u00e2\u0219tigat mai mul\u021bi bani din v\u00e2nzarea de reclame dec\u00e2t YouTube de la Google, care a generat venituri din reclame de 28,8 miliarde de dolari. Anali\u0219tii de la MoffettNathanson estimeaz\u0103 c\u0103 veniturile totale ale YouTube pentru acel an au fost de 35,4 miliarde de dolari, dup\u0103 ce au luat \u00een calcul banii pe care \u00eei ob\u021bine din serviciile sale de muzic\u0103 \u0219i de abonament TV, scrie <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/instagram-ads-revenue-youtube-court-documents-2024-4\">Business Insider<\/a>.<\/p>\n<p>Spre deosebire de YouTube, care cedeaz\u0103 55% din fiecare dolar publicitar pe care \u00eel genereaz\u0103 proprietarilor de con\u021binut care \u00eencarc\u0103 videoclipuri pe site, Instagram (\u0219i majoritatea celorlalte aplica\u021bii sociale) cheltuie mult, mult mai pu\u021bin. Se a\u0219teapt\u0103 \u00een continuare ca majoritatea utilizatorilor s\u0103 \u00eei ofere fotografii \u0219i videoclipuri gratuit.<\/p>\n<p>Cifrele referitoare la veniturile Instagram reies dintr-un dosar pe care Meta l-a depus s\u0103pt\u0103m\u00e2na aceasta, \u00een \u00eencercarea de a determina un judec\u0103tor s\u0103 resping\u0103 un proces federal antitrust.<\/p>\n<p>Nu avem nicio idee dac\u0103 aceast\u0103 manevr\u0103 juridic\u0103 va avea succes. Dar documentele fac o treab\u0103 excelent\u0103&#8230;<\/p>\n<\/div>\n<p><i>Citeste tot articolul: <a href=\"https:\/\/alephnews.ro\/business\/instagram-castiga-mai-multi-bani-din-vanzarea-de-reclame-decat-youtube-ce-venituri-a-inregistrat-in-2021\/\" target=\"_blank\" rel=\"noopener\">Instagram c\u00e2\u0219tig\u0103 mai mult din reclame dec\u00e2t YouTube<\/a><\/i><\/p>\n<p> <img src=https:\/\/media.alephnews.ro\/2024\/04\/instagram.jpeg> <\/p>\n<p><i>Articolul &#8220;Instagram c\u00e2\u0219tig\u0103 mai mult din reclame dec\u00e2t YouTube&#8221; al autorului Diana Nechita a fost publicat pe 06\/04\/2024 de <a href=\"https:\/\/alephnews.ro\/business\/instagram-castiga-mai-multi-bani-din-vanzarea-de-reclame-decat-youtube-ce-venituri-a-inregistrat-in-2021\/\" target=\"_blank\" rel=\"noopener\">alephnews.ro<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram a generat 32,4 miliarde de dolari \u00een venituri din publicitate \u00een 2021, reprezent\u00e2nd 27% din veniturile totale ale Meta. Veniturile din reclame ale Instagram au fost mai mari dec\u00e2t YouTube de la Google, care a generat 28,8 miliarde de dolari. Meta a&#8230;<\/p>\n","protected":false},"author":54,"featured_media":45080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3049],"tags":[12425,22309],"class_list":{"0":"post-45079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-instagram","9":"tag-venituri"},"_links":{"self":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/45079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/comments?post=45079"}],"version-history":[{"count":0,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/45079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media\/45080"}],"wp:attachment":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media?parent=45079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/categories?post=45079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/tags?post=45079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}