{"id":47085,"date":"2024-04-15T19:43:16","date_gmt":"2024-04-15T17:43:16","guid":{"rendered":"https:\/\/hadnews.com\/ro\/?p=47085"},"modified":"2024-04-15T19:43:16","modified_gmt":"2024-04-15T17:43:16","slug":"mcdonalds-a-instalat-in-olanda-panouri-publicitare-care-miros-a","status":"publish","type":"post","link":"https:\/\/hadnews.com\/ro\/mcdonalds-a-instalat-in-olanda-panouri-publicitare-care-miros-a\/","title":{"rendered":"McDonald&#8217;s a instalat \u00een Olanda panouri publicitare care miros a&#8230;"},"content":{"rendered":"\n<div id=\"intertext_intertext1\">\n<div class=\"article-excerpt\">\n<p>Lan\u021bul fas-food McDonald&#8217;s a instalat \u00een premier\u0103, \u00een Olanda, panouri publicitare care fac &#8220;publicitate olfactiv\u0103&#8221;, \u00een sensul \u00een care panourile miros, efectiv, a cartofi pr\u0103ji\u021bi.<\/p>\n<\/div>\n<p>Astfel, conform unui comunicat de pres\u0103 transmis de companie, panoul are un aspect simplu, afi\u0219\u00e2nd \u00een fundal, integral, doar una dintre culorile brandului, ro\u0219u, \u00een vreme ce logo-ul este pozi\u021bionat, mic, \u00eentr-un col\u021b, transmite <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nbcchicago.com\/news\/local\/mcdonalds-debuts-worlds-first-billboards-that-smell-like-mcdonalds-fries\/3408639\/\" data-type=\"outlink\">nbcchicago<\/a>.\n<\/p>\n<p>Cu toate acestea,<strong> to\u021bi cei care se apropie la mai pu\u021bin de 5 metri de panou vor putea sim\u021bi mirosul cartofilor pr\u0103ji\u021bi McDonald&#8217;s<\/strong>.\n<\/p>\n<p>Odat\u0103 cu lansarea campanie a fost creat \u0219i un material video promo\u021bional, \u00een care se explic\u0103 felul \u00een care este degajat mirosul, mai precis cu ajutorul unor <strong>ventilatoare care &#8220;absorb \u0219i difuzeaz\u0103&#8221; mirosul cartofilor pr\u0103ji\u021bi, care sunt plasa\u021bi de altfel chiar \u00een interiorul panoului publicitar<\/strong>.\n<\/p>\n<p>Aceste panouri au fost instalate, &#8220;strategic&#8221;, la o distan\u021b\u0103 de 200 de metri de restaurantele McDonald&#8217;s, iar campania este semnat\u0103 de agen\u021bia TBWANeboko, \u00een parteneriat cu o companie de produc\u021bie specializat\u0103 \u00een publicitate neconven\u021bional\u0103, Ra\u00fal&amp;Rigel.<\/p>\n<p>&#8220;<strong>Este dovedit c\u0103 mirosul este mai eficient \u00een a&#8230;<\/strong><\/p>\n<\/div>\n<p><i>Citeste tot articolul: <a href=\"https:\/\/www.wall-street.ro\/articol\/International\/307134\/publicitate-la-un-alt-nivel-mcdonald-s-a-instalat-in-olanda-panouri-publicitare-care-miros-a-cartofi-prajiti.html\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s a instalat \u00een Olanda panouri publicitare care miros a&#8230;<\/a><\/i><\/p>\n<p> <img src=https:\/\/www.wall-street.ro\/article_pictures\/307134_articol.jpg?v=1713170650> <\/p>\n<p><i>Articolul &#8220;McDonald&#8217;s a instalat \u00een Olanda panouri publicitare care miros a&#8230;&#8221; al autorului office@wall-street.ro (Redactia Wall-Street) a fost publicat pe 15\/04\/2024 de <a href=\"https:\/\/www.wall-street.ro\/articol\/International\/307134\/publicitate-la-un-alt-nivel-mcdonald-s-a-instalat-in-olanda-panouri-publicitare-care-miros-a-cartofi-prajiti.html\" target=\"_blank\" rel=\"noopener\">www.wall-street.ro<\/a><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u021bul fas-food McDonald&#8217;s a instalat \u00een premier\u0103, \u00een Olanda, panouri publicitare care fac &#8220;publicitate olfactiv\u0103&#8221;, \u00een sensul \u00een care panourile miros, efectiv, a cartofi pr\u0103ji\u021bi. Astfel, conform unui comunicat de pres\u0103 transmis de companie,&#8230;<\/p>\n","protected":false},"author":52,"featured_media":47086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2450],"tags":[15859,39445,3797],"class_list":["post-47085","post","type-post","status-publish","format-standard","has-post-thumbnail","category-externe","tag-cartofi","tag-mcdonalds","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/47085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/comments?post=47085"}],"version-history":[{"count":0,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/posts\/47085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media\/47086"}],"wp:attachment":[{"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/media?parent=47085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/categories?post=47085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hadnews.com\/ro\/wp-json\/wp\/v2\/tags?post=47085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}