Kenan Thompson & Jon Cook Share Their Favorite SNL Sketches & Bringing Humor Back to Advertising
In a recent video, Kenan Thompson and Jon Cook shared their favorite SNL sketches and discussed the importance of bringing humor back to advertising. They emphasized that humor in advertising requires risk and tension to be truly effective. Kenan talked about how his comedy has evolved over the years at SNL, becoming more mature and diverse. Jon highlighted the power of comedy to connect with audiences and consumers, using Wendy’s campaigns as an example. They both agreed that humor can be a unifier in our polarized society, providing a much-needed break from the seriousness of everyday life. Looking ahead, Jon expressed his desire to continue guiding brands to use humor effectively in their campaigns, building momentum for humor to be a powerful tool in advertising. With their insights and experiences, Kenan and Jon are paving the way for a new era of comedy in advertising.
Watch the video by Variety
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Video “Kenan Thompson & Jon Cook Share Their Favorite SNL Sketches & Bringing Humor Back to Advertising” was uploaded on 06/20/2024 to Youtube Channel Variety