In a society that is becoming increasingly aware of the environmental impact of fast fashion, one entrepreneur is leading the way in helping brands capitalize on the $43 billion used-clothing market. Sonia Yang, co-founder of Treet, launched the company in 2021 with the goal of assisting startups and fashionistas in decluttering their closets while also promoting sustainability.
Treet’s innovative approach enables retailers to reduce waste and inventory costs by creating sites that allow customers to purchase pre-owned pieces directly from the brands themselves. This move not only taps into the thriving secondhand market, but also distinguishes these companies from traditional peer-to-peer marketplaces like Depop and Poshmark.
Yang emphasizes the inevitability of these transactions happening, stating, “These transactions are going to happen whether you like it or not, so why not lean into it? Own those customers and be a part of a more sustainable future.” With over 200 companies, including big names like Girlfriend Collective and Tecovas, enlisting Treet to manage their used-product programs, it is clear that this model is gaining traction in the industry.
One of the key features of Treet is its commitment to being a purely software company, never holding any inventory and partnering with others for logistics. By taking a 10% to 20% commission on each sale, Treet ensures that brands can seamlessly navigate the used-clothing market without the hassle of managing the process themselves.
With a total of $16.4 million raised in funding, Treet’s impact on the fashion industry is undeniable. By providing a platform for brands to participate in the circular economy and promote sustainability, Treet is not only changing the way we shop for clothing, but also paving the way for a more environmentally conscious future.
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Video “This Entrepreneur Is Helping Brands Capitalize On The $43 Billion Used-Clothing Market” was uploaded on 12/28/2024 to Dailymotion Channel Forbes