Shalom Meckenzie, the sports gambling billionaire who struck gold with DraftKings, is now setting his sights on a new venture in the fitness industry with his company Amp. Despite the crowded market of at-home workout companies like Peloton and Mirror, Meckenzie is confident in Amp’s potential for success.
Amp’s business model mirrors that of its competitors, offering a high-priced workout machine and a subscription service for access to celebrity trainers. However, Amp sets itself apart with a lower upfront cost and a focus on minimalism. The wall-mounted Amp machine costs $2,000, with a $23 monthly subscription fee for access to both AI and human trainers through the app.
One of Amp’s most notable trainers is Terry Crews, the host of America’s Got Talent and a fitness influencer with millions of followers on Instagram. Meckenzie has recruited a team of fitness influencers and minor celebrities to help promote the brand and attract customers.
Despite skepticism from industry experts, Meckenzie is determined to make Amp a success. He draws motivation from past naysayers who doubted his success with SBTech, his software company that merged with DraftKings. Meckenzie’s resilience in the face of adversity drives him to push forward with Amp, determined to carve out a place for his company in the competitive at-home fitness market.
To learn more about Shalom Meckenzie and Amp, read the full story on Forbes. With his track record of success and unwavering determination, Meckenzie’s next big bet on home fitness could prove to be a game-changer in the industry.
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