How Fundamentalco Founder and CEO Jonny Bauer Can Help Increase Your Company’s Value

In a recent episode of the Forbes CMO Network, Seth Matlins sits down with Jonny Bauer, the founder and CEO of Fundamentalco, to discuss his approach to creating enterprise value within a company. With a background as Droga5’s Chief Strategy Officer and Blackstone’s Global Head of Brand Strategy and Transformation, Bauer brings a wealth of experience to the table.

Throughout the conversation, Bauer emphasizes the importance of viewing brand as an integral part of overall business strategy, rather than just a component of downstream marketing efforts. His insights shed light on the upstream role of brand in driving business success, offering valuable advice for CEOs, CFOs, and Board members alike.

Bauer’s perspective is informed by his work at Droga5, where he played a key role in developing groundbreaking campaigns like the iconic 2006 spot for streetwear brand ECKO, known as “Tagging Air Force One.” This early success set the stage for Bauer’s continued impact on the industry and his current position as a thought leader in brand strategy.

Overall, Jonny Bauer’s conversation with Seth Matlins offers a compelling look at how companies can increase their overall value by prioritizing brand strategy and integration. His unique insights and experiences make this episode a must-watch for anyone looking to elevate their business to new heights.