In the TEDx talk “Marketing, adaptare și puterea tehnologiei,” George Rășchitor explores the transformative role of technology in modern marketing. He emphasizes the necessity for businesses to adapt to the rapidly changing digital landscape, where traditional strategies may no longer suffice. Rășchitor highlights how data-driven insights and innovative tools empower marketers to reach their target audiences more effectively than ever. He discusses the importance of flexibility and creativity in adapting to new trends, emphasizing that those who embrace technological advancements will thrive in a competitive market. By illustrating real-world examples and offering actionable strategies, Rășchitor inspires entrepreneurs and marketers to harness the power of technology to stay relevant and drive growth. This thought-provoking presentation urges viewers to rethink their approaches and embrace change in an ever-evolving digital age.
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Author Video Description
George Rășchitor took the TEDx Copou stage to share an authentic, inspiring view on marketing, adaptability and the power of technology. Speaking with sincerity and passion—and straight from his own experience rather than from textbooks—George revisited his early steps in marketing. He highlighted the growing role of Artificial Intelligence in modern marketing and showed how technology, used wisely, can open unexpected doors. More than a seasoned professional, George is also someone who actively contributes to the growth of Iași through everything he does. George Rășchitor is the CEO and Co-Founder of a digital marketing agency since 2013, with over 15 years of expertise in marketing analysis and strategy.
His role allows him to combine vision with experience, while leading a team of professionals toward innovative and personalized marketing solutions for clients.
His journey in marketing began as early as high school, in 2004, and continued with undergraduate and postgraduate studies in Iași at UAIC – FEAA and Université de Rouen (France). He has led marketing departments in both e-commerce and HoReCa sectors, and has developed hundreds of marketing strategies for various industries across Romania and the Republic of Moldova: retail, fashion, beauty, home & deco, toys, tech, and health. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “Marketing, adaptare și puterea tehnologiei | George Rășchitor | TEDxCopou” was uploaded on 08/08/2025 to Youtube Channel TEDx Talks