Inside the 2025 Gold Boom: How a NYC Gold Exchange Works
In a striking reflection of today’s economic climate, the price of gold has soared to unprecedented heights, surpassing $4,000 per troy ounce for the first time in October 2025. As inflation concerns and geopolitical instability shape global markets, gold has emerged as a safe haven investment. The Wall Street Journal takes viewers inside a bustling bullion exchange in New York City’s Diamond District, where the golden rush is in full swing.
The video begins by illustrating the price surge of gold, compelling both individual investors and seasoned dealers to capitalize on this precious commodity. With gold often seen as a hedge in times of uncertainty, its recent ascent has ignited considerable interest—turning the usually discreet world of bullion trading into a hive of activity.
As the cameras roll, we are ushered into the heart of the bullion exchange. The atmosphere is electric—dealers are engaged in frenetic discussions, while buyers examine the radiant gold items on display. This is not just a retail environment; it is a sophisticated marketplace where fortunes are made and lost in an instant.
The narrative then shifts to the back of the store, where the intricate processes of refining and storage take place. Here, we witness the meticulous effort that goes into ensuring the purity and quality of gold. The video captures the careful workflow of professionals handling precious metals, underscoring the importance of expertise in maintaining value amid fluctuating market conditions.
Next, we explore the security of the gold vault, a crucial aspect of the economic dance. The exchange’s vault serves as a fortress for the invaluable assets stored within, showcasing the trust that clients place in this establishment. Audiences are provided with a rare glimpse into how institutions safeguard wealth in a time when every ounce counts.
Finally, the exchange highlights the personal stories of individuals cashing in on their jewelry. In a world where many are seeking instant liquidity, the exchange offers a platform for sellers to convert sentimental pieces into cash. The human element—stories of nostalgia mixed with necessity—underscores the broader economic narrative.
In essence, the WSJ’s exploration of the New York bullion exchange offers a captivating view into the current gold boom. It highlights not only the financial mechanics at play but also the personal stories that shape this burgeoning market. As we navigate these uncertain times, the allure of gold continues to shine bright, reminding us of its enduring role in the world economy.
Watch the video by The Wall Street Journal
Video “Inside the 2025 Gold Boom: How a NYC Gold Exchange Works | WSJ” was uploaded on 12/02/2025 to Youtube Channel The Wall Street Journal



































yee
pog
Great video!
SILVER is the star right now.
Gold, as an uncontrolled asset, is becoming a tool of personal power rather than just conventional investment
What they DIDN’T show you is the lady getting mugged 5 minutes after leaving the store. 🙂
I understand that goldbars are easier to sell, but some jewellery is irreplacable ! a shame
I get that people want / need to do this. It’s their stuff – they have a right to do whatever they want. However some of that jewelry is family heirlooms (I’m a sentimental fool).
A couple years ago one of my dad’s elderly friends had his house robbed while he was in FL. A lot of family pieces were stolen. It’s partially his fault for not securing his valuables but I find it very sad that his jewelry probably met this fate. The diamonds were probably sold off for pennies on the dollar and the other stuff melted away. On a good note – I believe they caught the guy a couple months later robbing another house in the neighborhood. He was a drug addict – all the money probably went up his nose.😢
I started buying gold last year when central banks around the world started purchasing a lot of it and more this year when Trump said that he likes a weak dollar (and higher government debt).
Gold is getting remonetized. Not a good time to be selling gold. Silly old people
A lot of older people around the world who bought gold for much cheaper in the 80's, 70's and before are cashing out because of these astronomical prices. Some know the prices but others who don't are always shocked when they find out how much their gold is worth lol. Erica went home to tear that apartment apart just to find more gold lol.
wsj, go to fort knox or singapore where there is gold
So happy Ben is getting featured. Chill dude and my go to gold guy
Gold price will collapse. Not the right time to buy gold
Silver is still undervalued
Do they pay capital gain tax????😅😅😅
Thanks for stopping by, WSJ! This is a wonderful video that gives viewers a glimpse behind the scenes.
We hope it inspires folks to come by our store or visit our website – where one can sell to us or buy our products from the comfort of their own home.
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I love gold! The look of it! The smell of it! The taste of it! The texture!
Boomers love living in their big houses, selling their gold, and not leaving anything to their children or grandchildren.
Ive actually bought silver bars from this outfit a few times over the years
I once bought a 5oz silver bar a couple of years go for £93.19. And have had offers of up to £220.24 today. just crazy.