How The World’s Most Expensive Color Is Made
In the realm of colors, few hold the same prestige as ultramarine blue, a hue that has captivated artists and collectors for centuries. Once more valuable than gold, this iconic shade derives its vibrant essence from lapis lazuli, a semiprecious stone that has been mined and cherished since ancient times. Today, ultramarine blue has evolved in accessibility; however, the authentic pigment crafted from real lapis lazuli remains a luxury item that can command prices upwards of $60 an ounce.
The journey of creating ultramarine blue begins with the painstaking extraction of lapis lazuli, primarily sourced from the vast mines in Afghanistan. These deep blue stones are not just minerals; they are steeped in history and laden with cultural significance. The Business Insider team took a noteworthy excursion to one of the largest lapis lazuli mines to explore the complex realities and challenges facing this precious resource, revealing the uncertain future that looms over these operations due to geopolitical tensions and environmental concerns.
Once harvested, the creation of ultramarine blue involves intricate techniques, notably the Cennini method, named after an Italian painter from the 15th century. This traditional process requires grinding the lapis lazuli into powder, purifying it, and then washing it multiple times to extract the deepest blue possible. Each step requires mastery and attention to detail, transforming a raw stone into a pigment that transcends mere color, embodying artistry and emotion.
Historically, the allure of ultramarine blue can be traced back to the Renaissance, when it was considered a premium color in the palettes of renowned artists. Its usage demanded not only expertise in application but also a substantial investment, making it a symbol of wealth and prestige. As synthetic alternatives, such as French ultramarine, emerged in the early 19th century, the color became more accessible, shifting its status but not diminishing the allure of its original form.
Despite the availability of synthetic options, artists and collectors continue to seek authentic lapis lazuli ultramarine for its unique properties and historical legacy. For many, the allure of owning a piece of that ancient technique and authenticity outweighs the convenience and cost-effectiveness of synthetic alternatives. The video delves into this fascinating dichotomy, highlighting why some still choose to invest in the real deal, valuing the handcrafted artistry inherent within each pigment.
As the Business Insider video uncovers, the world of ultramarine blue is not merely a tale of color but a vivid narrative of tradition, artistry, and the complexities of sourcing rare materials. It illustrates the interaction between art and commerce, and how the cherished shade continues to inspire while navigating the challenges of the modern age. The quest for the world’s most expensive color is more than a financial transaction; it is a commitment to preserving history, quality, and craftsmanship for future generations.
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Video “How The World's Most Expensive Color Is Made | So Expensive | Business Insider” was uploaded on 12/06/2025 to Youtube Channel Business Insider




































gotta love it
Guys they made the thing from Minecraft real!
Dude, put mask on.
(Deep reference)
17 & 18
All im going to say, i await the literal one person who gets this😂
The paint can also be used for enchanting your brush
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8:22 67
"I hear 3 afghanistan child miners died to source my Lapis 😌🥂"
2:04 that dude should be wearing some sort of filter over his mouth he's going to be inhaling that his lungs going to be blue and he's going to be dead
3:53 I think it's funny if you read further at that point it talks about watch out for old ladies 😂
People call ultramarine the world’s most expensive color, but isn’t its value really tied to geopolitics? When a single mine in Afghanistan controls the supply, scarcity becomes a narrative, not just a fact
Why use the Cennini method if it's inefficient? Isn't that just a waste of raw materials when it basically produces the same results as the main one?
Wow! He should sell his test papers! That would look so nice on a wall ❤
My guy needs to wear a respirator….. guarantee his lungs are also blue.
And everything he sees is just blue
Like him inside and outside
Blue his house
With a blue little window
And a blue corvette
And everything is blue for him
And himself and everybody around
This was fascinating! I have 2 degrees in art history and had no idea you could still buy lapis lazuli-based pigments–I assumed ultramarine paint would always be synthetic today. Thank you for highlighting this!
Ultramarine? For Ultramar!
Why this video uploaded 2nd time ?