Will the ‘Chipotle Camera Trick Challenge’ Increase Your Portion Size? – Video

Have you heard of the latest trend taking over Chipotle restaurants? It’s called the ‘Chipotle Camera Trick Challenge’ and it involves customers going into the popular fast-casual chain with their cameras rolling in hopes of getting larger portions of food.

The idea behind the challenge is that once employees see that they are being filmed, they will feel pressured to give out bigger portions to avoid any backlash online. This trend started after some customers complained about ‘shrinkflation’ – paying the same price but receiving smaller portions of food.

Chipotle’s CEO has denied that their portion sizes have decreased, but that hasn’t stopped customers from trying out this new challenge. Some people have reported success in getting more food by employing this trick, while others have not been as lucky.

Regardless of whether or not the ‘Chipotle Camera Trick Challenge’ actually works, it has certainly sparked a conversation about portion sizes and customer satisfaction. So, the next time you’re craving a burrito bowl or a set of tacos, maybe it’s worth giving this challenge a try and seeing if you can score some extra guac.