Amazon: Who pays the price? | DW Documentary

Amazon: Who pays the price? | DW Documentary

Amazon: Who pays the price? | DW Documentary

Online retailer Amazon has been repeatedly criticized for its business practices. The US company puts pressure on retailers and exerts influence on pricing policies, thus fueling cut-throat competition.

Amazon attracts customers with low prices – but according to a former manager at the company, the reason for this is not what consumers might think. She claims that the company’s aim is not to give customers fair deals but to put retailers and manufacturers under enormous pressure.

This investigative documentary reveals the questionable methods used by the company: suppliers are prevented from selling their products below the Amazon-listed price – whether that be online or in a physical store. Insiders say that this practice not only distorts competition, but also has direct consequences for customers in the form of price rises

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Video “Amazon: Who pays the price? | DW Documentary” was uploaded on 11/27/2025 by DW Documentary Youtube channel.