Art Basel Has Been Offering Discounts to Some New Galleries at Its Fairs

In a season when generosity feels in short supply, Art Basel has quietly rolled out something resembling altruism.

According to several first- and second-time exhibitors at Art Basel Paris, the fair has been offering booth-fee discounts to new participants—20 percent for “freshmen,” 10 percent for “sophomores.” The galleries were notified in an email sent shortly after Labor Day.

Multiple dealers confirmed receipt of the email, and while it’s unclear when exactly the policy began, one New York gallerist said the practice has been in place since Art Basel Miami Beach in 2021. Vincenzo de Bellis, the fair’s chief artistic officer and global director, confirmed that such a program was in place.

“Our step-up model offers reduced fees for galleries participating in our main sectors for the first or second time,” de Bellis told ARTnews in an email. “It’s an important measure that encourages new exhibitors and supports them in establishing a presence within Art Basel’s global network.”

De Bellis went on, “In 2026, we’re pleased to further enhance this approach—with an exceptional 5 percent uplift at each level, bringing the discount to 25 percent for first-year exhibitors and 15 percent for second-year galleries. It reflects our long-term commitment to fostering and sustaining a healthy, dynamic ecosystem where new voices can continue to thrive alongside the most established players.”

The discount is offered each of Art Basel’s fairs, which take place in Switzerland, Hong Kong, and Miami Beach, with a new edition set to launch next year in Qatar.

The offers feel like a rare moment of financial mercy in a fair circuit that’s showing signs of strain. A report published earlier this year by First Thursday, a London-based art-sales intelligence firm found that 46 percent of galleries surveyed said they spend about $40,000 to attend a single fair, with nearly one in five shelling out between $66,000 and $133,000. Unsurprisingly, more than 80 percent cited participation costs as their biggest headache. “The model feels unsustainable at present,” one gallerist said.

Global art sales fell 12 percent last year to $57.5 billion, according to April’s Art Basel and UBS Global Art Market Report, marking the second straight year of contraction and the slowest pace of growth since the pandemic. Amid it all, fairs remain essential but costly for dealers, who must now battle higher shipping costs, slower buying, and newly reimposed tariffs under the Trump administration.

Against that backdrop, Art Basel’s discount may look like self-interested attempt to keep new blood in the fair’s pipeline. But it could also be seen as recognition of how fragile that pipeline has become. In a business where even the smallest gesture can feel revolutionary, a 20 percent break on a booth fee may read as radical compassion.