India’s alcohol market is experiencing a significant boom, but traditional spirits like coconut and cashew feni are facing challenges. In a recent video by Business Insider, the focus is on how some distillers in Goa, India, are looking to capitalize on feni and what makes this spirit stand out in the market.
The video takes viewers on a journey to the coconut grove in Goa, where the process of toddy tapping is showcased. This traditional method of extracting the sap from coconut trees is a crucial step in the production of feni. The video highlights the skilled craftsmanship and dedication that goes into creating this unique spirit.
As India’s alcohol market continues to grow, feni is positioned as a premium spirit with the potential to appeal to both Indian elites and the global market. The video delves into the process of distilling coconut feni, showcasing the expertise and passion that distillers put into creating this distinctive drink.
The rise of feni is also compared to the success of Mezcal, another traditional spirit that has gained popularity on a global scale. The video explores the potential for feni to make a similar impact and carve out a niche in the international alcohol market.
Overall, the video highlights the efforts of distillers in India to keep the tradition of toddy alive and showcase the unique qualities of feni. With a focus on quality and craftsmanship, feni has the potential to become the next big player in the global alcohol market.
Watch the video by Business Insider
Video “Can India’s Rare Toddy Liquor Become The Next Mezcal? | Big Business” was uploaded on 06/14/2024 to Youtube Channel Business Insider