Diners Are Dying. How Is One Of America’s Largest Thriving?
In the landscape of American dining, diners hold a nostalgic charm, characterized by their chrome exteriors and iconic comfort food. However, even in New Jersey—the diner capital of the United States—traditional diners are facing significant challenges. Economic hurdles, such as rising food costs and labor shortages, paired with fierce competition from large chain restaurants like Cracker Barrel and IHOP, have made survival increasingly difficult for these beloved establishments. Despite these obstacles, some diners, like Tops and Summit, continue to thrive against the odds.
Tops Diner, a standout in New Jersey’s culinary scene, serves an impressive 13,000 customers each week, reflecting its status as the state’s busiest diner. The video explores the history and evolution of Tops, diving into its kitchen operations and the behind-the-scenes efforts that keep the diner bustling. Viewers get a glimpse of signature offerings, such as the much-loved disco fries—fries smothered in cheese and gravy—that capture the essence of diner cuisine.
The rise of diners in America dates back to a time when these establishments offered affordable, fast meals in a casual, welcoming environment. Diners became community hubs, embodying the American spirit. However, the video poses a critical question: what led to the decline of many diners across the nation? It addresses the seismic shifts in consumer dining preferences and the economic pressures that have squeezed these traditional eateries.
Highlighting resilience, the documentary also shines a spotlight on Summit Diner—one of New Jersey’s oldest diners—known for its pancakes and popular Taylor Ham rolls. The Summit Diner remains a pillar of the community, showcasing the charm and character that many diners bring to their neighborhoods. This portion of the video emphasizes the diner’s importance, not just as a restaurant but as a cultural touchstone where generations gather.
As the narrative unfolds, the video further delves into why so many diners struggle today, exploring the complexities of modern restaurant operations. Rising operational costs, evolving customer expectations, and the challenge of attracting younger diners all contribute to this pattern of decline. Yet, the piece doesn’t end on a note of despair. It invites viewers to consider the next generation of diners and what the future may hold for these iconic establishments.
The documentary culminates with a thought-provoking exploration of innovation and adaptation within the diner scene. It paints a picture of a hopeful future where traditional diners can redefine themselves while keeping one foot firmly planted in their storied past.
In a world where the quaintness of diners is increasingly at risk, the story of Tops and Summit serves as a testament to the enduring appeal of the diner experience. Through dedication, community engagement, and culinary loyalty, some diners continue to prove that though the landscape may be shifting, the heart of American dining remains vibrant and alive.
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Video “Diners Are Dying. How Is One Of America’s Largest Thriving?” was uploaded on 08/31/2025 to Youtube Channel Business Insider
I love diners, always such a fun and comforting experience. But I can understand why they are dying, they are usually very expensive. $17-$24 for a dish, not everyone can afford to do that all the time, for me its a special occasion thing.
Today, there are only 16 diners in the entire state of NJ that operate 24/7.
why does the clearly liberal guy have to just randomly point out that white people moved to suburbs? for how not racist these people claim to be they sure care a lot about race
It's called the poutine not New Jersey disco fries
Diners are the best alternative to expensive fast food. You can pay 16$ for whatever passes for McDonald's fish sandwich these days with fries and drink or pay about the same for a huge fresh fried flounder sandwich on a hard roll with fistfuls of fries and tiny coleslaw and pickle. The diners just a better deal.
Disco fries are a knockoff of poutine
How will businesses stay open when beef, chicken, eggs, flour all nearly disappears because of the US government trying to close down most of all the private and corporate farms in America?
There’s nothing funny about 120 degree working conditions that’s insane.
Who knew that having 9 page menus with none of them being good would be bad for business? Diners are great if you want food poisoning
Leave avocado toast alone. It's fine!
Here is a comment I wrote two months ago on a local subreddit:
“Last week we went to a diner in our Suffolk community for lunch. Two Diet Cokes, a shared appetizer of baked clams, a hot honey chicken sandwich and a Reuben sandwich. Both sandwiches came with chicken orzo soup and French fries. Everything was fine. With a 20% tip it was $73.
Last night I picked up takeout from a Chinese joint not far from the diner. A large order of boneless ribs, a (huge) pork bun, orange beef, happy family, house special chow fun, and a complimentary two-liter bottle of Diet Coke. For two people it was last night’s dinner, today’s lunch, and there’s plenty enough for our dinner tomorrow. It came to $71.
And that’s why diners can’t compete.”
Meh, I ate there a few times when I lived in the Ironbound. My dad worked at various diners his whole life, he knows all the “secret” recipes.
"Disco fries"? Um, thats called poutine, thank you very much.
Interesting video
Everyone cries, but no one wants to step up. See it all the time, especially with discovered antiquities of cultural value. Bemoaning the "state of things" is easy on TV. But it's the owners putting in the work; and bless them for giving us things we love while we have them and bless them in the future.
Diners became popular because they were cheap, reliable and better than fast food. They're none of those things now.
I lived in Springfield, NJ for about 15 years and used to love going to local diners on the highway. They served all kinds of food and cocktails. It was fabulous.
I love diners. It feels homemade and the portion are always big. Yes the prices have gone up, but you get your money's worth than going to McDonald's or IHOP.
Tops is not a diner, its a huge restaurant!
I really enjoyed this …. I loved seeing the owners talk about their passion of running a restaurant… that's back breaking hard work. Diners are my 'to go' places to eat, as they offer delicious, home cooking, at an affordable price… they aren't in this business to get rich…they do this hard work, because they love people.
I've been living in W.Bengal, India for close to 20 years now. But I miss the friendly people of my country, the US. Bengali people dislike poor people and the rich are pretty snobby. Also, Bengalis are incurable gossips. They don't like divorced people, single women raising children. It's still a patriarchal society. I don't like Indian restaurants coz most of them don't know how to cook continental food. I love American food and grew up on sloppy Joe's, spaghetti, veal parmasan, pizza, grilled cheese, steak, club sandwiches, blts. But most of this stuff isn't available here, or of poor quality. I miss the US and want very much to return to die in the country my father brought me up in.😢
This is not good for business, USAmerica needs to make them pay taxes 🦅, Tariffs 🗽, triple the product price 🗽🗽🗽, and one hundred and fifty percent for the property and sales tax 🗽🦅🗽🦅🗽🦅🗽🦅🗽🦅🗽.
I want to be a waitress at a diner so bad ❤
Seems pretty clear what is happening. Regulars die before 50 and younger generations cannot afford it (really, they should count their blessings)
Diners used to be cheap…
Philly cheesesteak egg rolls?!?!? I want one!!!
The food at that place looks delicious
I don’t get it, if the places are bustlin’ and people are coming from all over the world, how are they in danger of closing?
Disco fries? DISCO FRIES? that is called a poutine. Maybe not the cheese curd poutine. But it’s a poutine!!
Corporate diners are alive and kicking. Waffle House, Denny’s, IHOP… capitalism doesn’t have room for independent owned businesses. All must be mergered and acquisitioned.
Tops was my go to when I lived in East Newark.