Inside The C-Suite: Frank Cooper Unplugged on NFL Partnerships, AI, and the Future of Marketing
In an exclusive sit-down with Forbes senior writer Jabari Young, Frank Cooper, the Chief Marketing Officer at Visa, opens up about the transformative landscape of marketing and his unique journey in the industry. Taped at the Nasdaq MarketSite, this engaging dialogue takes a deep dive into Cooper’s insights on Visa’s strategic shift away from its long-standing partnership with the NFL, a move that signals a broader evolution in how brands engage with consumers.
Cooper reflects on his extensive career, which has seen him traverse a diverse range of sectors—from the music industry at Motown Records to the financial realm with BlackRock. Notably, he reminisces about his time at Pepsi, where he played a pivotal role in orchestrating the groundbreaking partnership with Beyoncé. Each chapter of his career not only illustrates his adaptability but also highlights the intersection of culture and commerce—a key theme in today’s dynamic marketing environment.
As the conversation shifts to the future of marketing, Cooper emphasizes the role of artificial intelligence and emerging technologies. He discusses how AI is reshaping consumer interactions and the critical need for brands to remain authentic while leveraging these innovations. His views offer a glimpse into a future where marketing is not just about transactions, but about creating meaningful connections and driving customer loyalty in an increasingly digital world.
This dialogue is a treasure trove of insights for marketers, brand strategists, and anyone interested in the evolving nexus of technology, culture, and consumer behavior. Cooper’s candid reflections and forward-thinking strategies provide a roadmap for navigating the complexities and opportunities that lie ahead in the marketing landscape.
Join us as we explore the practical wisdom and visionary outlook of Frank Cooper, a true leader in the ever-changing world of marketing.
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Video “Inside The C-Suite With Visa’s CMO Frank Cooper On The NFL, AI, and Marketing” was uploaded on 11/06/2025 to Dailymotion Channel Forbes