From Cannabis to AI: Ryan Smith’s Journey to Empower Blue-Collar Workers
In a captivating interview with Forbes’ Zoya Hasan, Ryan Smith, the mastermind behind the $800 million wholesale marketplace LeafLink, sheds light on his ambitious transition from the booming cannabis industry to the heart of blue-collar technology. With his new venture, Mura, Smith aims to tackle a significant gap in the tech landscape—empowering frontline workers through innovative artificial intelligence tools.
Mura: A Game Changer for Frontline Workers
At the core of this discussion is Mura, a groundbreaking startup designed to enhance the capabilities of frontline technicians. Imagine the impact of AI on the everyday hero—whether they are repairing your AC or maintaining essential services. Smith explains how Mura provides practical AI-driven solutions tailored specifically for these professionals, enabling them to work smarter, not harder. This focus on practical application is what sets Mura apart and represents a refreshing shift from traditional tech narratives that often overlook the blue-collar workforce.
The Business Model: Value Over Price
Smith delves into the intricacies of Mura’s business model, emphasizing a value-based pricing strategy. This approach ensures that services are not just affordable but also genuinely beneficial for users, creating a win-win situation for both the company and its clients. By prioritizing value, Mura endeavors to cultivate long-term relationships with frontline workers, enhancing their skill sets and job satisfaction.
Standing Out in the Age of AI
With the rapid rise of AI technologies flooding the market, distinguishing oneself is paramount. Smith shares insights on how Mura plans to stand out in this crowded space. By focusing on niche problems faced by blue-collar workers and utilizing AI to deliver bespoke solutions, Mura positions itself uniquely. This forward-thinking approach speaks volumes about Smith’s vision to redefine not just a business, but an entire sector.
Lessons from the Journey
Throughout the conversation, Smith imparts valuable lessons gleaned from his previous experience at LeafLink. He addresses the nuances of pricing strategies, navigating regulatory landscapes, and the importance of building a cohesive team in startup culture. These insights resonate with aspiring entrepreneurs, inspiring them to anticipate challenges and adapt accordingly.
A Vision for the Future
As the interview wraps up, Smith articulates his long-term vision for Mura and the broader implications for the tech industry. He believes that empowering blue-collar workers with tailored technology is not just a business opportunity; it’s a societal imperative. His passion for creating impactful solutions that resonate on a personal level unveils a roadmap for future endeavors in the tech landscape.
Ryan Smith’s journey from the cannabis market to revolutionizing blue-collar tech underscores a profound commitment to enhancing the lives of frontline workers. With Mura, he’s not just launching a startup; he’s pioneering a movement that recognizes and elevates those often overlooked in modern technology discussions. As we witness this evolution unfold, one thing is clear: the intersection of technology and humanity is where the future calls.
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Video “He Built A $800 Million Cannabis Business—Now He’s Tackling the Blue-Collar Tech Gap with AI” was uploaded on 06/30/2025 to Dailymotion Channel Forbes