From Influencing to Bootstrapped Tech Startup: Tessa Barton’s Journey

As a lifestyle journalist, I had the privilege of watching the latest episode of Forbes Talks, where Forbes Associate Editor Alex York sat down with Tessa Barton, the founder and CEO of Tezza. Together, they delved into Tessa’s inspiring journey as a creative entrepreneur and how she turned influencing into a bootstrapped tech startup.

What sets Tessa apart is her unique approach to building Tezza with her husband, Cole, from their small apartment without any external funding for the first three years. This bootstrapped method not only showcases Tessa’s determination and resourcefulness but also highlights the power of creativity and dedication in entrepreneurship.

One of the key elements that Tessa shared during the interview was the importance of treating Tezza as a community, not just a product. By openly sharing her creative process and engaging with her audience, Tessa was able to grow a dedicated customer base that resonated with her vision and values.

Throughout the conversation, Tessa also touched on how she solves problems as a creative entrepreneur, emphasizing the need for innovation, adaptability, and a keen eye for opportunities. Her leadership at Tezza undoubtedly plays a significant role in driving the company’s success and fostering a culture of creativity and collaboration.

Moreover, Tessa’s insights on growing organic content and Tezza’s rebrand shed light on the future direction of the tech platform. With her strategic vision and passion for storytelling, Tessa continues to push boundaries and set new standards in the industry.

In conclusion, Tessa Barton’s journey from influencing to building a bootstrapped tech startup is a testament to the power of creativity, determination, and community. Her story serves as an inspiration for aspiring entrepreneurs and highlights the endless possibilities that come with following your passion and staying true to your vision.