How This Gen Z Founder Raised $11 Million To Build The AI-Powered Closet From ‘Clueless’
In the ever-evolving fashion landscape, creativity and technology are colliding in ways that were once confined to the realms of imagination. Enter Jenny Wang, a trailblazing founder who has turned the concept of a digital closet into a reality with her innovative startup, Alta. Inspired by the iconic fashionista from the 1995 film Clueless, Wang’s venture promises to revolutionize how we dress, shop, and express our personal style, all while harnessing the power of artificial intelligence.
The Dream of an AI Stylist
With a sweeping $11 million seed funding backed by notable investors—including Menlo Ventures and LVMH-backed Algaé Ventures—Wang’s dream of creating an AI-powered stylist and shopping app is now well underway. The genesis of Alta is simple yet profound: many of us stand in front of our closets declaring, “I have nothing to wear!” Alta addresses this common dilemma by allowing users to upload photos of their existing wardrobe or even recent shopping receipts, creating a comprehensive digital closet.
Fashion Meets Data
Wang, a Harvard-trained engineer, highlights the intersection of fashion and data, asserting that fashion may very well be the new frontier for big data insights. The app does more than suggest outfit pairings; it intelligently curates shopping recommendations tailored to factors like weather, season, and occasion. This duality of functionality—serving both as a practical solution and a source of aspirational style inspiration—sets Alta apart in an increasingly crowded market.
A Fashion Ecosystem
What’s really exciting is the platform’s potential to create an ecosystem around personal fashion needs. Alta doesn’t just stop at outfit suggestions; it’s poised to transform the way its users interact with their clothing, making fashion more accessible and personalized. Wang’s vision is to bridge the gap between a utilitarian approach to wardrobe management and the aspirational nature of fashion, encouraging users to embrace their individuality without feeling overwhelmed by choices.
Backing from Industry Heavyweights
Wang’s startup has garnered attention not just from venture capitalists but also from luminaries in the fashion world, such as Meredith Koop, the stylist known for dressing Michelle Obama. With such influential support, Alta is perfectly positioned to emerge as a leader in the AI closet revolution.
A Look Ahead
As the world of fashion continues its shift toward sustainability and personalization, startups like Alta represent a promising future. For Gen Z consumers who crave both style and convenience, Wang’s venture embodies a new wave of ingenuity that aligns seamlessly with the priorities of a digital-savvy generation. So the next time you find yourself pondering what to wear, remember that AI might just have the perfect answer—courtesy of Jenny Wang’s ambitious vision.
In the words of a classic ’90s fashion icon, “Totally bugging” is a thing of the past. With Alta, your closet is not just a space for clothing, but a curated experience that empowers you to express your unique fashion sense. Welcome to the future of dressing.
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Video “How This Gen Z Founder Raised $11 Million To Build The AI-Powered Closet From ‘Clueless'” was uploaded on 12/03/2025 to Dailymotion Channel Forbes