Google, Meta, and the Race for Your Face: Analyzing the Next Generation of AR Glasses
Google, Meta, and the Race for Your Face: Analyzing the Next Generation of AR Glasses
In this eye-opening video, we dive deep into the evolving landscape of augmented reality (AR) glasses, with a special focus on Google’s groundbreaking advancements set for 2026. Following a recent demo, we uncover features that redefine user interaction, including turn-by-turn directions through Google Maps and real-time translation capabilities.
Meta currently dominates the smart glasses market with products like the Ray-Ban Stories and Oakley eyewear, offering seamless integration with social media and music platforms. Meanwhile, Google’s Project Aura showcases an innovative design that allows for mixed reality experiences and game play, namely through a portable processor that connects directly to your phone.
The video also explores the ongoing competition between tech giants, including Apple’s anticipated entry, and addresses the crucial aspect of prescription compatibility, which many models struggle with.
Overall, the video highlights a pivotal moment in smart glasses technology, suggesting we’re on the cusp of a revolution that will soon integrate seamlessly with our daily lives. As companies strive to introduce user-friendly, exciting functionalities, the video makes it clear: the future of personal technology is headed straight for our faces.
Watch the video by CNET
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Video “Google, Meta, and the Race for Your Face: Analyzing the Next Generation of AR Glasses” was uploaded on 12/10/2025 to Youtube Channel CNET

































Honestly, I think tech is moving too fast and there is going to be some backlash at the constant progression and intrusion of tech innovation. Putting aside the economic issues facing the US and world right now.
I'm blind, but I'm still interested in AR – and smart glasses in general – as long as the technology comes with some kind of "screen reader" that would allow me to use it with hand gestures – like how Meta has its Neural Band. I'd be hesitant to buy from an American company, though. I subscribe to a European AI company called Envision. I'm really happy with my Ally Pro subscription! They're not as advanced as AI companies like Meta and Google, but their stuff super accessible and I'm hoping that they start introducing more features in the future.
INMI AIR 3 is the beat you can watch movie do anything on it is android try it you will like it
For this product line to go forward, the race should sustaina and not left midway.
For the race to sustain, we need an extraordinary product to set the benchmark. And we all know who can do that.
Another Google project that will be abandoned and then killed
I would absolutely buy a pixel smartwatch if it had that same tracking capability like the meta displays. More purpose than just a wristband, and nice interactive capabilities.
Will the Android XR work with the iPhone XR?
I like the technology but the two companies that have done the least to earn my trust with my personal privacy rights are Google and Meta. I’m a hard pass on using this tech from either.
You have zero conception of what these devices are. The only thing that they have in common is that they are face mounted displays, that's it. Saying the Apple Vision Pro competes with the Meta Rayband Display or this new Google Prototype because they are face mounted displays is like saying a Laptop competes with your device because they are both mobile devices with built-in displays. The Apple Vision Pro is a Mixed Reality headset, meaning that they have awareness of your reality. They scan the area around you and has processing to know the environment you are in. Meta Raybands Display and Xreal are portable face monitors with ZERO awareness of the space around you. People watching this would actually have negative information with the way you made this video.
I just reviewed the RayNeo X3 pros on my channel. They're the best ones I've tested so far but I haven't got to try the new android XR things
Read more about the race for yuour face on CNET.com: Smart Glasses Are Inevitable, but They Still Have a Lot to Prove https://zdcs.link/9wjd5x
I don't care about those AI things, I just want a huge screen on my face lol.
I wished you credited and acknowledged Meta as the current biggest player in the face wearables market; Quest, Rayban have no match in terms of volume, retention and adoption
I like the idea of the glasses that you plug into your phone or laptop that gives you a VP type experience. That’s what I want. The others are a bit overhyped to me. My ear buds can translate languages and it’s much easier to get directions, info on my phone. Getting smart glasses for that just seems so redundant. With that said, I do think there is a market for the more simple ones like the Meta Ray bans. They are simple, have cameras and can do basic AI, but are not trying to do too much. It’s the display ones that I think are over hyped. Maybe that tech would work well in the enterprise or the military, but for the average person, they will just pull out their phone!
You forgot to say the the Meta Band it can be use without the glasses, as a input device for the interface for many other devices (not only from meta).
Hope to see smart glasses by Samsung in the future 🤟
It is funny that nobody even talks about Microsoft's silent solution anymore. It was so leading edge for a moment.
I walk my dogs at night. Feel safer with my Meta Raybans.
Yay… the return of the glassholes!
I hope their full Android XR OS will make its way on small waveguide display glasses soon 😊