The Great Tequila Heist: Guy Fieri and 24,000 Bottles on the Run
In a bizarre twist that sounds straight out of a Hollywood script, the disappearance of 24,000 bottles of Santo Tequila—a brand co-founded by culinary icon Guy Fieri and rock legend Sammy Hagar—has left both fans and authorities scratching their heads. This gripping case was the focus of a recent investigation, detailing the sophisticated highway heist that took the spirits industry by storm.
Friendships forged in the kitchen and on stage have led to the creation of this premium tequila, making the theft not just a loss of product, but a blow to the reputations of its high-profile founders. How did a fleet of trucks loaded with thousands of bottles simply slip into the night? Investigators have uncovered a story filled with intrigue, meticulous planning, and clever tactics that highlight just how far thieves will go for a lucrative haul.
Join us as we delve into the underbelly of this heist, exploring how the crime unfolded and the implications it has for the liquor industry. Tune in to see the latest from “60 Minutes,” where hard-hitting journalism meets fascinating stories, each more compelling than the last. Don’t miss this episode, as we uncover the mystery behind the missing tequila and the men behind the brand.
For more in-depth reports and captivating stories, subscribe to the “60 Minutes” YouTube channel and catch up on the latest episodes—now over 50 seasons strong!
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Video “Guy Fieri and 24,000 missing tequila bottles” was uploaded on 10/06/2025 to Youtube Channel 60 Minutes
russians and eastern european gangs do this with exotic cars in Los ANgeles, they get poor russians who move to the country to go "buy" porsches, BMW's etc and park them at their apartment buildings which then get "stolen" and shipped out of the port of Los Angeles in containers headed to Asian black markets. The insurance companies pay the gangsters, the gangsters pay off people at the port and Asia also sends money to the gangs for sending the stolen cars. no one does a thing.
You lost 24,000 units of Product bro & played like a game, You were Targeted. What I mean is they weren't like I'm gonna steal Guy's Drinks no it's somebody Familiar with Anything from where they make it up to having the knowledge to play you. I'd check with the company, they said the GPS shows the trucks are close to the warehouse. That's where I would start. You know you can take the GPS out right? It's not even a Secret it's there. You'll know where to start checking cams or look they were so smart they already had the GPS out gave it to someone to really drive it back to the warehouse why not. All that is a Legit way to buy time & toss it out the window you don't know what kind of vehicle they are in. Dude the Feds know there is a 1000 ways at a 1000 points this could of happened. The drivers could of been robbed. It's a possible job just being Familiar with Trucking. Do drivers know what they're hauling before hand? if so how long? I can do this all day long bro. Unless the drivers lied about all of their personal information I find it really hard to believe they did it. It was an Immigrant flying down the Road singing ICE ICE BABY lmao God Bless
This would be perfect for an up-and-coming legendary tequila brand — the kind everyone will be talking about soon.
America is failing in so many ways…
Poor multimillionaires I hope they’ll be OK.
60 Minutes Australia, lady is better this guys meals at the grocery store gave me diarrhea
No mystery there.
and the drivers driving those trucks were from where you guessed it south america.
Yeah , man , step over a dollar to get to a dime.😮
Let me get that insurance money bc they weren't going to sell basicaly
Brilliant marketing for Santo Tequila. Had no idea Guy had a Co.
Why should that fall back on the consumer?! Why wouldn't the Brokers be the ones that need to stand behind it?! And if not, then it's up to the company that's hiring the broker to find one that's reputable and insured!
I had no idea. Perhaps a tracking team front and back? The bad guys don’t have morals though. Might be too dangerous.
Ha haha
Can’t blame this on Eddie Van Halen this time.
One would think the logistics company would be required to have some type of liability insurance for this.
His food is sh!t. More like Flavorless Town.
The logistics company is owned by Muslims
Muslim drivers
Muslim companies
Whatever they lost in the theft they more than made up for in free advertising thanks to 60 Minutes.
The point is that " NEVER EVER EVER TRUST A MUSLIM "
That’s crazy good tequila!
This is crazy but it's nothing new the ex- company i work for had the whole trl stolen with the product and they never found it ..
Gay Ferrari
Bro was definitely responsible lol 😂
Another celebrity with their own tequila. Guys, stick to Mexican owned tequila brands.
They all are involved.
😂
and you want ai ..
Is she pronouncing his name Fiety
Instead of Fiery. And No One Caught it. Seriously Ppl!
The "Logistics Company" SHOULD be held responsible as they did NOT do any Due Diligence" on the companies they "brokered" it out too.
You should do one on how moving companies rip people off.
Can i state the obvious. Do business old school face to face.
The problem is greed itself from suppliers. Fast instant profits
Too bad they didn’t hire Covenant Transport. I have never seen a company communicate on shipments like this one. It’s like a military operation!!
they teach us in school that Armenians are victims
Hopefully the brokerage gets nailed for the cost of the product. They're getting rich off carriers everyday.
Ok. if you put 3 years work into 2 shipments and your tequila isnt that popular. Well you insure it and you know the rest of the story. I saw a guy insure an aircraft and then let a team modify the aircraft that had no experience in the legality of the process. The FAA deemed it unairworthy. Plane went to scrap yard and owner collected the insurance money. Hope im not giving someone any ideas.
I bet this is what happened to my shirt I ordered. Same location it was coming from and coincidentally coming to me in Pennsylvania!!
Wejcome to digital nonsence aand scheming
you have a inside job there is cartel "rat" in your company
does not taste good …..harsh
Likely be cheaper to put tracking devices conceled in every order. The failing system fails itself, rinse and repeat. We all suffer from it.
I was wondering what happened to my Walmart grocery delivery, it was supposed to be here yesterday.
So guy is fault lol.
Geeez a simple geotracker on the product solves the issue.