In her TEDx talk titled “Leveraging AI In Marketing,” Sharmin Attaran explores the transformative role of artificial intelligence in the marketing landscape. She emphasizes how AI technologies are revolutionizing consumer engagement and driving business success by analyzing vast amounts of data more efficiently than ever. Attaran discusses practical applications, such as personalized advertising, predictive analytics, and dynamic content creation, showcasing how brands can use AI to better understand their audiences and tailor their strategies accordingly.
She also highlights the ethical considerations surrounding AI, urging marketers to balance innovation with responsibility. By leveraging AI, companies not only enhance their operational efficiency but also create meaningful connections with customers. Attaran’s insights provide a roadmap for marketers who aspire to harness AI’s potential while navigating the complexities of an ever-evolving digital marketplace. This thought-provoking talk serves as a catalyst for discussions on the future of marketing in an AI-driven world, inspiring professionals to rethink their approaches and embrace technological advancements.
Watch the video by TEDxTalks
Author Video Description
Professor Sharmin Attaran showcases of utilizing artificial intelligence and big data to maximize marketing. Professor of Marketing, co-author of The Little Black Book of Social Media and The Little Black Book of Social Selling. With extensive expertise in digital marketing, I help students and businesses create impactful strategies that drive results. My research focuses on digital marketing, consumer behavior, sustainability, and digital transformation to help businesses adapt, integrate new technologies, and stay ahead of trends. I teach Digital Marketing Strategy, Social Media Marketing, and Consumer Behavior in Hyfex, online, and hybrid formats. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
About TEDxTalks
TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “Leveraging AI In Marketing | Sharmin Attaran | TEDxBryantU” was uploaded on 06/11/2025 to Youtube Channel TEDx Talks