How YoungLA Pumped Up Its Activewear Startup to $176 Million in Sales
In the competitive world of activewear, making a mark is no small feat. Yet, Gurmer and Dashmeet Chopra, two Indian immigrants who began their entrepreneurial journey reselling phone cases on eBay, have turned their fitness-inspired streetwear brand, YoungLA, into a sensation. With impressive sales figures hitting $176 million and a dedicated following, their success story is one of innovation, grit, and relentless drive.
From Humble Beginnings to Dynamic Success
What started as a side hustle has blossomed into a thriving enterprise. The Chopra brothers’ fascination with fashion and fitness inspired them to create YoungLA, a brand that marries style with functionality. Every two weeks, their online inventory sells out, a testament to their ability to tap into current trends and customer desires effectively.
Their journey underscores the power of a well-crafted brand narrative. YoungLA isn’t just activewear; it’s a lifestyle choice that resonates with young, fitness-minded individuals seeking authenticity and quality in their clothing. The brand’s emphasis on inclusivity, comfort, and aesthetic appeal has carved out a unique niche in the crowded market.
Strategic Moves and Market Insight
A key factor in YoungLA’s meteoric rise has been their strategic marketing initiatives. By leveraging social media platforms and influencer partnerships, the Chopras have created a buzz around their brand that resonates with their target demographic. The result? A loyal customer base that eagerly awaits each new drop, driving sales and pushing boundaries.
As they prepare to open their first physical store, the brand is poised for even greater visibility and engagement. This venture into brick-and-mortar retail marks a significant step in building a community around YoungLA, allowing fans to immerse themselves in the brand experience firsthand.
A Vision for the Future
With ambitious plans on the horizon and an unwavering commitment to quality, YoungLA stands out not just as a brand, but as a movement. The Chopra brothers exemplify what it means to blend culture, innovation, and entrepreneurship. Their story offers invaluable lessons for aspiring business owners and serves as a reminder that success often begins with a simple idea and the courage to pursue it.
As YoungLA continues to grow and evolve, it remains focused on its roots—empowering customers through stylish, functional activewear designed to enhance their lifestyles. In the fast-changing world of fashion and fitness, the Chopras have proven that with vision and determination, anything is possible.
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Video “How YoungLA Pumped Up Its Activewear Startup To $176 Million In Sales” was uploaded on 08/12/2025 to Dailymotion Channel Forbes