Inside the Booming, Bourbon-Driven Barrel Business | 60 Minutes
In this captivating episode of "60 Minutes," we dive deep into the thriving world of barrels that shape the future of wine and whiskey, with a special focus on the bourbon industry. Beyond being mere containers, oak barrels play a crucial role in the aging process, imparting unique flavors and characteristics that are pivotal to crafting exceptional spirits. Discover the artistry and science behind barrel-making, where skilled cooperages transform oak into vessels that enhance the rich tapestry of bourbon flavors.
Join us as we explore the booming barrel business, driven by the skyrocketing demand for bourbon, and meet the passionate artisans whose craftsmanship fuels this age-old industry. Tune in to witness the intricate dance between wood and whiskey that creates the magic consumers have come to love.
"60 Minutes," renowned for its hard-hitting investigative journalism and compelling storytelling, continues to capture the essence of contemporary issues across its impressive 50-plus seasons. Subscribe now to stay informed and inspired by the world around you.
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Video “Inside the booming, bourbon-driven barrel business | 60 Minutes” was uploaded on 04/07/2025 to Youtube Channel 60 Minutes
I need 4 barrels do you sell to private citizen
We are not going to buy it…..sorry us
That Danny Bardstown in something else!!
And he gets paid for doing this!
go to any liquor store, is rows and rows of whisky.. the market is flooded with it
Whats in it for the producers? This sounds like investment capital being interested in whiskey/bourbon because the ROI predictably outpaces the market? Why then, would the producers take that deal, rather than sell the end product to the market? Are the storage costs really that prohibitive? I do not get it.
One imagines sales are not going so well now the world is boycotting US products
Like 20 years late
An impressive product story❤
"I don't make barrels to last two or three days, Fishfinger.
I make barrels to last a lifetime.
-Everybody knows. -You'll never understand.
Or you either, Dennis, I'm afraid.
You don't want barrels. You want bags.
Get out!
"
Jabberwokky
not a bourbon drinker, but what an interesting story!!!!!
Except the world has stopped buying your whiskey.
What? No affiliate links?
From novice to connasuer, if you partake in alcoholic beverages, make the time to visit a vineyard or distillery or many. It will change your life!
Investment lesson: People celebrate in good times, drown there sorrows when bad. But they are always THIRSTY
Marketing at its finest
Also used for tobacco leafs in the cigar industry
I want bourbon now!
Before you start thinking of investing in filled barrels, do your homework on the market and future demand that will drive prices down. People are drinking less and the market is very saturated. A significant downturn has been predicted by some.
Liberal Bill Whitaker had to go political and rip on Trump. Why can't 60 minutes leave their political agenda out of it?
I have been trying to get my wife to have a drink with me for damn near 40 years. After seeing this piece, not only does she now, she asks for it and tell me what to buy! Thanks 60 Minutes !
This is the kind of stories that made 60 Minutes great! More please!
Was interested in the video till they started bashing Trump. Bye. Bye.
Betcha CBS edited the person's words.
There's a lot of people getting rich off of his barrels. I just love capitalism.
It’s a shame that the idiot president, Putin’s meat puppet, has essentially killed over half of the bourbon market with his stupid tariffs.
I wish this documentary was a little longer!!
I’ll pass on consuming anything that spent time in India 😂
He had so much fun doing this piece.
Yes let's focus on this right now. Hard hitting stuff, 60 Minutes.
Very fascinating! Love the history too. Now I need to get my hands on some of these great whiskies.
Tha base is called White Dog, not White Lightning. I believe White lightening refers to moonshine.
So the investment firm is selling bourbon made by someone else and then bottling it under a craft brewed name….. lesson…. buying those craft bourbon is literally buying cheaper bourbon at a marked up price!!!!!!
It’s not bourbon if it’s not made in Kentucky
There's nothing tasty about it, gross! 😅