Meet the Founder of America’s Best-Selling Cannabis Drink: Brēz
Aaron Nosbisch’s journey into the world of cannabis began in the unlikely setting of a suburban backyard in Western Illinois. At just 13 years old, he took his first inhale of a joint, fully aware of the stakes. His father, a strict agent for the Bureau of Alcohol, Tobacco, Firearms and Explosives, embodied the pervasive stigma surrounding cannabis during that era. The thrill of rebellion was tinged with the worry of facing a parental figure who held a no-nonsense view on substances—especially one like cannabis.
“I knew when I got home, there would be consequences,” Nosbisch recalls with a hint of laughter. Yet, that initial spark ignited a passion that would eventually burgeon into a multi-million-dollar venture—one that challenges the very stigmas he once faced.
Fast-forward to today, and Nosbisch stands at the helm of Brēz, one of the fastest-growing brands in the cannabis beverage market. Founded in 2023, Brēz has swiftly ascended to become America’s best-selling cannabis drink, racking up an impressive $28 million in revenue last year and an astonishing $13 million in the first quarter of 2025 alone.
What sets Brēz apart in this saturated market? The answer lies in its unique formulation: a low-dose cannabis drink infused with Lion’s Mane mushrooms. This combination is not merely a trend; it speaks to a growing consumer demand for beverages that offer wellness benefits alongside the relaxation and enjoyment typically associated with cannabis. Lion’s Mane, celebrated for its potential to improve cognition and reduce inflammation, adds an innovative edge that aligns perfectly with contemporary health-conscious consumer preferences.
Nosbisch reflects on his journey, noting how societal perceptions of cannabis have shifted dramatically since his teenage years. “Back then, if you were involved with cannabis, it felt like a slippery slope to ruin. Now, we’re seeing people embrace it for its benefits, not just for recreation.”
In an era where wellness is paramount, Brēz stands as a testament to the evolving cannabis landscape. It embodies a lifestyle that harmonizes enjoyable experiences with health and mindfulness, appealing to a diverse audience seeking alternative paths to relaxation and rejuvenation.
As Nosbisch continues to trend upward in an industry ripe with opportunities, he simultaneously challenges the narratives that once haunted his adolescent years. He is committed to reshaping how the world perceives cannabis—moving past the stigma to a future where cannabis is synonymous with innovation, health, and enjoyment.
With Brēz, Nosbisch has crafted not just a drink, but a movement that invites consumers to rethink their relationship with cannabis—one refreshing sip at a time.
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Video “Meet The Founder Of America’s Best-Selling Cannabis Drink: Brēz” was uploaded on 07/04/2025 to Dailymotion Channel Forbes