The Studio Head and Head of Creative at Naughty Dog, Neil Druckmann, says AI will help its writers break new ground and push boundaries as he looks to the future of the industry.
While the topic of artificial intelligence isnβt always favored, especially amongst creatives, the Naughty Dog boss has described the industry as having an βexciting marriage of cutting-edge technology with traditional storytellingβ¦β in an interview with Sony.
Neil Druckmann is known for co-creating and directing the well-loved game franchises Uncharted and The Last of Us. He joined the American first-party video game developer in 2004, after the studio was acquired by Sony in 2001.
When asked about how he envisions the fusion of storytelling and technology to evolve over the next decade, he said: βThis broadening of possibilities is fueled by increasingly accessible tools that allow even non-technical people to use their imagination and create worlds and narratives to their heartβs content.
βAI is really going to revolutionize how content is being created, although it does bring up some ethical issues we need to address.β
Druckmann didnβt expand on the issues within the interview, but he did share how heβs using technology to make his position in the industry easier: βIβve been able to oversee the production of βThe Last of Usβ Season Two from LA via phone or computer, while it shoots in Canada.β
How industry practices have changed since technology has advanced
The Naughty Dog studio once used to hand-animate βJak and Daxterβ but has now transitioned from this to using motion capture in βUncharted,β which the boss says βsignificantlyβ enhances their storytelling.
βI emphasize mastering fundamentals over tools; with AI, your creativity sets the limits. Understanding art history, composition, and storytelling is essential for effective direction. Tools evolve quickly β some tools once essential, now are obsolete.
βAI will allow us to create nuanced dialogues and characters, expanding creative possibilities. However, itβs crucial to precisely direct these tools to achieve the intended outcomes.β
Featured Image: Via Naughty Dog website

The post “Naughty Dog says AI will ‘revolutionize’ how content is being created” by Sophie Atkinson was published on 05/24/2024 by readwrite.com