Ozuna, the Grammy-winning Puerto Rican-Dominican música urbana artist, is expanding his empire with the launch of Mucho, a bilingual, video-first media company. According to its website, Mucho is aimed at “amplifying the voices of young US Hispanic audiences” through streaming, talent-driven entertainment, and festivals. The new venture officially kicks off on Tuesday (Nov. 18).
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The website also states that Mucho aims to deliver a variety of youth-driven content centered on sports, music, and pop culture, while striving to create an “ecosystem where young Latinos see themselves, their stories, and their passions” reflected through its programming and events. Its first offering will be a YouTube series titled Bodega Sessions, set to debut in December. Mucho will also feature original programming streaming on Roku, Tubi, and Amazon.
Bodega Sessions will kickstart the company’s efforts to build a presence online, and its leaders are aiming to expand into live festivals and other media formats as the brand grows. Additional shows focused on soccer and Latin music are already in development, with more announcements expected soon.
The launch of Mucho also coincides with the release of Ozuna’s upcoming collaborative album with Colombian artist Beéle, titled Stendhal, set to drop on Dec. 5, and consisting of 14 tracks. The album video trailer teases a dynamic vibe between the two artists, who are seen in a private jet and outdoors at night, where they seemingly point toward a UFO in the sky. This team-up continues their musical synergy, following last December’s release of “Frente al Mar (Ozuna Remix),” a breezy, tropical-laden track perfect for a beach day.
The post “Ozuna Launches Mucho, a Video-First Media Venture Focused on Young Latinos” by Isabela Raygoza was published on 11/18/2025 by www.billboard.com