Kim Choo Kueh Chang, a renowned business that has been serving Nyonya kueh in Singapore since 1945, is playing a vital role in preserving the culture of the Peranakan people. The colorful and delicious Nyonya kueh has become a staple for the Peranakan community, who were prominent between the 15th and early 20th centuries. As the popularity of Nyonya kueh grows, there is a concern among some shopkeepers that the Peranakan roots of this traditional snack may be forgotten.
In an effort to showcase and preserve the Peranakan culture, we visited Singapore to witness firsthand how the art of making Nyonya kueh is still thriving at Kim Choo Kueh Chang. The video captures the essence of this 500-year-old rainbow sweet and highlights its significance in keeping alive the heritage and traditions of the Peranakan people.
Through this exploration of Nyonya kueh and the Peranakan culture, viewers are given insight into how these ancient traditions are still standing strong in today’s modern world. The video serves as a reminder of the importance of preserving and celebrating diverse cultural heritage, ensuring that the traditions of the past continue to be honored and cherished for generations to come.
Watch the video by Business Insider
Video “How A 500-Year-Old Rainbow Sweet Is Preserving One of Asia’s Forgotten Cultures | Still Standing” was uploaded on 07/20/2024 to Youtube Channel Business Insider