Pusha T has been named the newest House Ambassador of Louis Vuitton, the French luxury fashion house announced on Monday (July 8).
“His ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the Maison’s own dedication to unique expression across fashion and culture,” read an LV press release. “Pusha T’s role as House Ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe. The Maison looks forward to this exciting collaborative journey ahead.”
The announcement arrives one month after Pusha (real name Terrence LeVarr Thornton) attended LV’s Men’s Spring-Summer 2025 Show in Paris, when Pharrell, the brand’s Men’s Creative Director and Pusha’s longtime friend and musical collaborator, unveiled his latest collection. Clipse also unveiled a new song, featuring John Legend, during the show.
“Their shared history promises dynamic future avenues of expression and further affirms the Maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields,” the press release reads.
Pusha and his brother No Malice also walked during Pharrell’s debut Men’s Spring-Summer 2024 Show in Paris last year, when the duo debuted another new song — an alleged Jim Jones diss track that responded to the Dipset MC questioning Pusha’s position on Billboard‘s 50 Greatest Rappers of All Time list, where Pusha is ranked at No. 29.
Other musicians who’ve been named House Ambassadors for Louis Vuitton include Stray Kids‘ Felix, BTS‘ J-Hope and GOT7‘s BamBam and Jackson Wang.
The post “Pusha T Is Louis Vuitton’s New House Ambassador” by Heran Mamo was published on 07/08/2024 by www.billboard.com