In the TEDx talk titled “Self Branding: The Act of Calming Down,” Mustapha Shehu delves into the profound concept of personal branding and its relationship with inner tranquility. Shehu argues that, in a world saturated with noise and competition, finding peace within oneself is essential for effective self-presentation. He emphasizes that true authenticity stems from self-awareness and calmness, allowing individuals to connect genuinely with others. By sharing his own experiences and insights, Shehu illustrates how cultivating a serene mindset fosters a powerful personal brand rooted in authenticity. He encourages viewers to embrace calmness as a tool for clearer self-expression, ultimately guiding them to craft a distinctive identity that resonates on a deeper level. This talk serves as a reminder that successful self-branding is less about external appearances and more about inward reflection and peace.
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Author Video Description
The speaker’s thought-provoking talk, ‘Self Branding; the act of calming down,’ emphasised the significance of self-branding in today’s digital age. Under the theme ‘Reclaiming the Future,’ the speaker highlighted how one’s online presence can shape their future opportunities, making a strong case for intentional self-brandingThe speaker’s thought-provoking talk, ‘Self Branding; the act of calming down,’ emphasised the significance of self-branding in today’s digital age. Under the theme ‘Reclaiming the Future,’ the speaker highlighted how one’s online presence can shape their future opportunities, making a strong case for intentional self-branding Mustapha Shehu, PhD, is a development expert with over 18 years of experience in the development sector and civil service. He has spent more than a decade supporting education sector planning and monitoring the implementation of education and social service projects across Nigerian states. He is an advocate for gender equity, life skills for young people, and ethical leadership. He is an alumnus of several programs including Leading Change for Organisational Transformation, Executing Strategy for Results, Next Generation Digital Strategy, and High Performance People Skills at London Business School. He also studied Early Childhood Care Education at the UNESCO Institute for Statistics, Paris. He has served as M&E Specialist and Project Coordinator at UNICEF, and held leadership roles with UNFPA and the Educate A Child (EAC) Qatar Foundation. He is currently the State Project Coordinator of the AGILE Project and Executive Secretary of the Katsina State Development Management Board. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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Video “Self Branding; The Act of Calming Down | Mustapha Shehu | TEDxKatagum” was uploaded on 06/11/2025 to Youtube Channel TEDx Talks