Spotify's Next Big Move: AI, Owning Fandom & Ending Spam w/ Sam Duboff | Billboard on the Record
In the latest episode of Billboard’s “On the Record,” host Kristen Robinson converses with Sam Dubof, Spotify’s global head of marketing and policy, about the streaming giant’s recent transformative moves. Following CEO Daniel Ek’s strategic shift, Spotify is pivoting to tackle challenges around AI, especially concerning the rise of generative music and its implications for artists. Dubof outlines the platform’s new anti-spam policies that combat impersonation and deceptive practices while promoting self-disclosure in AI usage.
Robinson and Dubof delve into Spotify’s vision of enhancing artist-fan connections, highlighting new features such as direct messaging and music videos in more countries. They discuss the balance of implementing stricter AI regulations without stifling artistic creativity, emphasizing the importance of working collaboratively with artists. With the introduction of lossless audio and various interactive features, Spotify aims to evolve beyond simply being a music streaming service into a multifaceted platform for music fandom and artist engagement.
Tune in to explore how Spotify is navigating the complexities of the modern music landscape while redefining its role in the industry.
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Video “Spotify's Next Big Move: AI, Owning Fandom & Ending Spam w/ Sam Duboff | Billboard on the Record” was uploaded on 10/23/2025 to Youtube Channel Billboard