Tag: Branding

WhatsApp introducing advertising is a potentially lucrative but risky move

WhatsApp introducing advertising is a potentially lucrative but risky move

banter between brands on social media gets people buying – but there’s a catch

banter between brands on social media gets people buying – but there’s a catch

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

what bumper stickers say about our values and identity

what bumper stickers say about our values and identity

Is Tesla’s sales slump down to Elon Musk?

Is Tesla’s sales slump down to Elon Musk?

Smart brands rein in ad spending when a rival faces a setback − here’s why

Smart brands rein in ad spending when a rival faces a setback − here’s why

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Martha Stewart paved the way for influencers. But not everyone finds her brand empowering

Martha Stewart paved the way for influencers. But not everyone finds her brand empowering