Tag: Branding

From Billion-Dollar Brand to Bankruptcy: The Fall of Hooters

From Billion-Dollar Brand to Bankruptcy: The Fall of Hooters

the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

Hooters’ M Transformation: From ‘Breastaurant’ to Family-Friendly Dining | WSJ

Hooters’ $30M Transformation: From ‘Breastaurant’ to Family-Friendly Dining | WSJ

How Playing It Safe Destroys Brands: A Conversation with Mike Cessario | Questions from Shane Smith

How Playing It Safe Destroys Brands: A Conversation with Mike Cessario | Questions from Shane Smith

How social media is changing the game for athletes

How social media is changing the game for athletes

“Top 10 Moments When One Individual Brought Down a Legendary Brand” – Video

“Top 10 Moments When One Individual Brought Down a Legendary Brand” – Video

WhatsApp introducing advertising is a potentially lucrative but risky move

WhatsApp introducing advertising is a potentially lucrative but risky move

banter between brands on social media gets people buying – but there’s a catch

banter between brands on social media gets people buying – but there’s a catch

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

what bumper stickers say about our values and identity

what bumper stickers say about our values and identity

Is Tesla’s sales slump down to Elon Musk?

Is Tesla’s sales slump down to Elon Musk?

Smart brands rein in ad spending when a rival faces a setback − here’s why

Smart brands rein in ad spending when a rival faces a setback − here’s why