Tag: Branding

Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

Social media has supercharged real estate marketing – and made it cheaper. But it also brings risks

I studied 10 years of Instagram posts. Here’s how social media has changed

I studied 10 years of Instagram posts. Here’s how social media has changed

From Billion-Dollar Brand to Bankruptcy: The Fall of Hooters

From Billion-Dollar Brand to Bankruptcy: The Fall of Hooters

the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

the economics behind Taylor Swift’s 34 versions of The Life of a Showgirl

Hooters’ M Transformation: From ‘Breastaurant’ to Family-Friendly Dining | WSJ

Hooters’ $30M Transformation: From ‘Breastaurant’ to Family-Friendly Dining | WSJ

How Playing It Safe Destroys Brands: A Conversation with Mike Cessario | Questions from Shane Smith

How Playing It Safe Destroys Brands: A Conversation with Mike Cessario | Questions from Shane Smith

How social media is changing the game for athletes

How social media is changing the game for athletes

“Top 10 Moments When One Individual Brought Down a Legendary Brand” – Video

“Top 10 Moments When One Individual Brought Down a Legendary Brand” – Video

WhatsApp introducing advertising is a potentially lucrative but risky move

WhatsApp introducing advertising is a potentially lucrative but risky move

banter between brands on social media gets people buying – but there’s a catch

banter between brands on social media gets people buying – but there’s a catch

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

Baked By Melissa: Crafting a Brand, Fostering Community, and Embracing Authenticity

what bumper stickers say about our values and identity

what bumper stickers say about our values and identity