Tag: Marketing

Influencers have trouble figuring out their tax obligations − and with good reason

Influencers have trouble figuring out their tax obligations − and with good reason

Is Tesla’s sales slump down to Elon Musk?

Is Tesla’s sales slump down to Elon Musk?

Social media groups can offer support to new parents. Here’s how to tell if there’s marketing involved

Social media groups can offer support to new parents. Here’s how to tell if there’s marketing involved

Smart brands rein in ad spending when a rival faces a setback − here’s why

Smart brands rein in ad spending when a rival faces a setback − here’s why

Marketing for cybersecurity products often leaves consumers less secure

Marketing for cybersecurity products often leaves consumers less secure

The journey matters as much as the destination

The journey matters as much as the destination

Tip pressure might work in the moment, but customers are less likely to return

Tip pressure might work in the moment, but customers are less likely to return

A new study shows how to make social media work for you

A new study shows how to make social media work for you

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

AI has been a boon for marketing, but the dark side of using algorithms to sell products and brands is little studied

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

What is necro-branding? And what’s it got to do with Elvis, Princess Diana and Taylor Swift?

Corporate social responsibility disclosures are a double-edged sword, new research suggests

Corporate social responsibility disclosures are a double-edged sword, new research suggests

Your politics can affect whether you click on sponsored search results, new research shows

Your politics can affect whether you click on sponsored search results, new research shows