Conservative activist Robby Starbuck has been making waves in the business world by targeting some of America’s biggest companies and pushing them to change or abandon their Diversity, Equity, and Inclusion (DEI) and LGBTQ policies. In a recent video titled “The Anti-‘Woke’ Activist Targeting America’s Biggest Companies” by the Wall Street Journal, Starbuck claims to have successfully influenced 15 public companies, including Walmart, Toyota, Lowe’s, and Harley-Davidson, to make changes to their policies.
Starbuck’s activism is rooted in his family’s Cuban history and his campaigns are driven by his strong belief that public companies should denounce their DEI policies. Despite facing criticism, Starbuck and his small team conduct in-depth investigations and launch social media blitzes to bring attention to their causes.
In an interview with WSJ, Starbuck discusses his motivations, background, and early campaigns. He also shares insights into his activist playbook and reveals which companies are his newest targets. The video goes behind the scenes to show how Starbuck and his team conduct their work and tackle the challenges they face in their campaigns.
Critics have accused Starbuck of being divisive and aggressive in his approach, but he remains steadfast in his mission to hold companies accountable for their DEI and LGBTQ policies. Through his activism, Starbuck has sparked important conversations about the role of businesses in shaping social issues and the impact of corporate policies on society.
Overall, Starbuck’s actions highlight the power of individual activism in influencing corporate decisions and driving change in the business world. Whether you agree with his methods or not, it is undeniable that Starbuck’s campaigns have had a significant impact on some of America’s most prominent companies.
Watch the video by The Wall Street Journal
Video “The Anti-‘Woke’ Activist Targeting America’s Biggest Companies | WSJ” was uploaded on 01/07/2025 to Youtube Channel The Wall Street Journal