The Supertasters Flavoring Your Food: “The Flavorists” | 60 Minutes Archive
In the captivating 2011 Thanksgiving special, Morley Safer dives deep into the multibillion-dollar food flavoring industry, uncovering the mysterious world of “supertasters” and their influential role in shaping what we eat. This episode of “60 Minutes” exposes how these flavorists utilize secret formulas that can “hijack” our brains, crafting flavors that are nearly irresistible.
With a rich history dating back to its debut in 1968, “60 Minutes” has maintained its status as the most successful television broadcast, delivering hard-hitting investigative journalism and compelling storytelling. Over its 50-plus seasons, the program continues to engage audiences, consistently ranking in Nielsen’s Top 10.
Join us to explore how the science of flavor not only enhances our culinary experiences but also taps into our psychology, revealing the powerful impact of taste on our emotions and choices. This enlightening episode is a testament to the intricate and often hidden mechanisms behind the food we love.
For more captivating stories and insights, subscribe to the “60 Minutes” YouTube channel and explore the numerous full episodes showcasing the ever-relevant and dynamic world around us. Stay connected with us on social media platforms for the latest updates and in-depth discussions.
Watch the full episode and discover the secrets of the flavorists that are reshaping the way we taste and perceive food!
Watch the video by 60 Minutes
About 60 Minutes
“60 Minutes,” the most successful television broadcast in history. Offering hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, the broadcast began in 1968 and is still a hit, over 50 seasons later, regularly making Nielsen’s Top 10.
Video “The supertasters flavoring your food: “The Flavorists” | 60 Minutes Archive” was uploaded on 11/27/2025 to Youtube Channel 60 Minutes