Jim Sinegal, co-founder of Costco, recently sat down with The Wall Street Journal to discuss the journey of building the retail behemoth that is now worth $400 billion. In the interview, Sinegal shared insights into his early beginnings, the creation of the Kirkland Signature private label, and the challenges faced along the way.
Sinegal’s story begins with his origins and the founding of Costco, a warehouse club where customers can buy bulk items at discounted prices. He explains his initial reluctance to delve into the private label business, expressing concerns about maintaining quality and reputation. However, Sinegal eventually took the plunge and created the successful Kirkland Signature line, which now generates $86 billion in revenue.
One of the key factors in the success of Kirkland products, according to Sinegal, is the dedication to maintaining quality. He discusses the meticulous process involved in selecting and developing Kirkland products, ensuring that they meet the standards set by Costco.
In addition to discussing the Kirkland brand, Sinegal sheds light on the competition faced by Costco, such as Trader Joe’s. Despite the challenges posed by competitors, Costco continues to thrive due to its focus on quality and value for customers.
Sinegal also touches on the importance of work-life balance, emphasizing the need to prioritize both personal and professional well-being. He credits his mentor, Sol Price, for guiding him through his career and providing valuable advice along the way.
Overall, Jim Sinegal’s interview with The Wall Street Journal offers valuable insights into the journey of building Costco into the retail giant it is today. His dedication to quality, innovation, and work-life balance has played a significant role in the success of Costco and the Kirkland brand.
Watch the video by The Wall Street Journal
Video “How Costco’s Founder Built a $400B Retail Behemoth | WSJ” was uploaded on 04/16/2025 to Youtube Channel The Wall Street Journal