In a recent interview with Tim Ellis, the Chief Marketing Officer of the NFL, he discussed the importance of creative courage in marketing, particularly when working with the Commissioner and owners of the league. Ellis emphasized the need to both focus on the game itself while also transcending it to attract a wider audience.
One of the standout moments of the interview was when Ellis shared the story behind Volkswagen’s iconic 2011 Super Bowl ad, “The Force”. The ad, which featured a young boy dressed as Darth Vader attempting to use the Force on various objects, almost didn’t make it to air. However, thanks to some creative thinking and perseverance, it became a huge success and is still credited with changing the landscape of Super Bowl advertising.
Ellis’s insights into marketing strategy and the power of creativity provide a valuable lesson for brands looking to make an impact in the sports industry. By taking risks and thinking outside the box, companies can create campaigns that resonate with audiences and drive success.
Overall, Tim Ellis’s discussion on future-proofing the NFL and the importance of creative marketing is a must-watch for anyone looking to stay ahead in the ever-evolving world of sports advertising. Watch the full interview for more inspiration and insights into the world of sports marketing.
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Video “NFL CMO Tim Ellis On Future-Proofing The League” was uploaded on 04/23/2025 to Dailymotion Channel Forbes