Beyond Ideas: The Power of Building What Matters
In his compelling TEDx talk, Mr. Srinivas Sarkar challenges the conventional wisdom surrounding entrepreneurial success, arguing that mere ideas do not drive business growth. Instead, he emphasizes that businesses flourish when they address genuine consumer problems. Drawing from his personal experience creating “Couple,” a digital neo-bank designed for young couples managing shared expenses, Sarkar navigates the complex landscape of startup culture and the pain points that often go overlooked.
Through anecdotes and insights, he illustrates how crucial it is to identify an authentic customer need. Rather than swooping in with a flashy app, he advocates for understanding user behavior and iterative learning—laying the groundwork for meaningful solutions. He stresses the importance of validation through direct engagement with target audiences and encourages aspiring entrepreneurs to tackle real-world frustrations creatively.
Ultimately, Sarkar’s message is clear: the essence of innovation lies not just in having a great idea, but in building practical solutions that resonate with people’s daily lives. In today’s fast-paced world, it’s those who act on these insights that will shape the future.
Watch the video by TEDxTalks
Author Video Description
Srinivas takes us behind the scenes of turning a personal frustration into Coupl, India’s first neobank for couples. He shows how asking the right questions and daring to build can transform everyday challenges into impactful solutions.
A Forbes 30 Under 30 entrepreneur, Srinivas Sarkar is the co-founder of Coupl, backed by Y Combinator and serving over 80,000 users. His journey exemplifies how persistence and creativity can turn problems into opportunities.
Srinivas Sarkar shares the journey of turning a personal problem into India’s first neobank for couples — and the lessons of building what truly matters.
Co-Founder & CEO of Coupl, India’s first neobank for couples, Srini is a Forbes 30 Under 30 honoree. Backed by Y Combinator, Coupl serves 80,000+ users, reflecting his passion for innovation at the intersection of technology and finance. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
About TEDxTalks
TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “Beyond Ideas: Power of Building What Matters | Mr. Srinivas Sarkar | TEDxKnowledgeum Academy Youth” was uploaded on 10/13/2025 to Youtube Channel TEDx Talks