Unlocking AI Value: Embedding Intelligence in Business Applications
In today’s rapidly evolving technological landscape, the role of artificial intelligence (AI) within business applications is undergoing a profound transformation. No longer viewed merely as an additional layer in the tech stack, AI has advanced to become a core component that drives significant value across enterprises. Stephan de Barse of SAP emphasizes this shift in the latest episode of Beyond Resilience, where he and host Pascal Bornet delve into the importance of embedding AI end-to-end in business processes.
The discussion kicks off with the concept of the “best of suite” approach, a notable evolution from the traditional “best of breed” model. This new strategy encourages businesses to leverage comprehensive solutions that integrate various applications and functionalities, minimizing silos and promoting seamless data flow. This shift not only enhances operational efficiency but also enables organizations to extract deeper insights and drive better decision-making.
One of the highlights of the conversation is the power of embedded AI itself. With traditional approaches often relegating AI to peripheral functions, embedding it into the core functions of business applications allows for enhanced predictive capabilities and improved customer experiences. For instance, as businesses face increasing demand for real-time analytics, embedded AI tools can provide timely forecasts and actionable insights, facilitating more agile responses to market changes.
De Barse touches on the crucial topic of AI trend forecasting, which symbolizes the ability to anticipate shifts in consumer behavior and market dynamics. By harnessing AI in forecasting, companies can optimize their supply chain, adjust inventory levels, and better align their products with customer needs, ultimately enhancing profitability.
A particularly fascinating aspect of the discussion revolves around the notion of the “AI superorchestrator.” This concept represents the centralized management of AI tools and applications, providing businesses with a unified view of their operations. This orchestrator not only streamlines workflows but also enables organizations to capitalize on AI’s full potential by seamlessly integrating various AI solutions into their business strategies.
Finally, the conversation explores the emerging app layer that integrates AI functionalities. This innovative layer not only enhances the user experience but also promotes collaboration across departments, ensuring that insights derived from AI are shared and utilized at every level of the organization.
By embedding AI deeply within business applications, companies can unlock unprecedented value, positioning themselves for success in the age of digital transformation. For businesses looking to harness the full power of AI, the message is clear: strategic integration is the key to realizing not only improved efficiency but also enhanced customer satisfaction and competitive advantage. As the landscape continues to evolve, organizations that prioritize embedded AI will lead the charge into a more intelligent future.
For those interested in enhancing their AI capabilities, exploring the SAP Business Suite could be an excellent first step in embedding intelligence throughout their operations.
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Video “How To Drive Ultimate Value From AI By Embedding It In Core Business Applications” was uploaded on 11/19/2025 to Youtube Channel Business Insider