Vice President Kamala Harris and former President Donald Trump have both been utilizing podcasts in a unique way to reach niche audiences as they continue their media blitz in the lead up to the next election. Harris has appeared on popular podcasts such as Alex Cooper’s ‘Call Her Daddy’ and Charlemagne tha God’s ‘The Breakfast Club,’ while Trump has made appearances on Theo Von’s ‘This Past Weekend’ and Logan Paul’s ‘Impaulsive.’
According to a report by the Wall Street Journal, both candidates are strategically using podcasts to connect with specific demographic groups and engage in more casual, conversational settings. Harris has used her appearances to connect with younger, more progressive audiences, discussing topics such as gender equality and criminal justice reform. Trump, on the other hand, has used his appearances to maintain his connection with his base and reach out to younger, more conservative audiences.
By appearing on a variety of podcasts with different hosts and formats, both Harris and Trump are able to showcase different sides of their personalities and engage in discussions that may not be possible in traditional media interviews. This allows them to connect with their supporters in a more personal and relatable way, while also potentially reaching new audiences who may not have been previously engaged in their campaigns.
As the 2024 election approaches, it will be interesting to see how both Harris and Trump continue to use podcasts as a tool to reach voters and shape their campaign narratives. In an ever-evolving media landscape, podcasts have become an increasingly popular platform for political figures to connect with audiences in a more intimate and authentic way.
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Video “What Harris and Trump Podcast Appearances Say About Their Campaigns | WSJ” was uploaded on 10/23/2024 to Youtube Channel The Wall Street Journal