In today’s ever-changing business landscape, traditional marketing tactics are no longer enough to sustain revenue growth. Gökçe Güven, the mastermind behind Kalder, is revolutionizing the way brands approach marketing by turning it into a lucrative revenue stream.
With a roster of 28 clients, including big names like Godiva and the International Air Transport Association, Güven is helping brands embed cash-back and rewards programs directly into their websites. Inspired by successful financial technology capabilities utilized by industry giants, Kalder charges a monthly fee per customer who links their credit card to its programs, as well as a percentage of every transaction made at partnering merchants.
Backed by $11 million in funding and boasting a $35 million valuation, Kalder has already generated $1.5 million in revenue this year. This innovative approach to marketing not only drives customer engagement but also creates a sustainable source of income for businesses in an increasingly competitive market.
Güven’s vision of merging marketing with financial technology not only benefits her clients but also paves the way for a new era of revenue generation in the industry. As brands continue to seek new ways to stand out in a crowded marketplace, Kalder’s unique approach offers a promising solution for sustained growth and success.
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Video “This Entrepreneur Is Helping Brands Build New Revenue Streams Off Their Marketing Strategy” was uploaded on 12/23/2024 to Dailymotion Channel Forbes