In her TEDx talk, Emma Di Marco explores the power of storytelling in classical music and its impact on social media. She begins by discussing the importance of capturing the attention and emotion of the audience through compelling narratives. Di Marco emphasizes that storytelling in music can transcend language barriers and connect people on a deep emotional level.
She illustrates this concept with examples of classical music performances that have gone viral on social media platforms, reaching audiences around the world. Di Marco highlights how these performances not only showcase the technical skill of the musicians, but also the powerful narratives behind the pieces they are playing.
Through her engaging and insightful presentation, Di Marco reminds us of the enduring power of storytelling in classical music and how it can be harnessed to create meaningful connections and inspire audiences in the digital age. Her talk serves as a reminder of the timeless and universal appeal of music as a form of storytelling.
Watch the video by TEDxTalks
Author Video Description
How can classical musicians connect with new audiences in an increasingly digital world? This talk will discuss how Emma re-consider the relationship between classical music and potential new audiences, specifically online. A Churchill Fellowship recipient & Australian D’Addario Woodwinds Artist, Dr Emma Di Marco is an academic in the School of Music and an internationally recognised contemporary saxophonist. She has an active and vibrant portfolio career including work as a freelance musician, music education expert, podcaster, researcher, and founder of two businesses, EDM Music and Emma & Vincent. Emma has released a solo EP, two albums with the Barega Saxophone Quartet, and has toured the country twice as a saxophone soloist. She is best known for commissioning Australian contemporary music as well as composing her own works for solo saxophone. Emma, along with many others in the music industry, faced drastic changes to her career in the wake of the COVID-19 pandemic and this saw her re-examine how classical musicians engage with audiences, particularly in the online sphere. Her research since has focussed on the role of social media in the classical music scene and finding new ways to engage audiences online. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
About TEDxTalks
TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “Storytelling in classical music and its power on social media | Emma Di Marco | TEDxUQ” was uploaded on 12/03/2024 to Youtube Channel TEDx Talks