Exclusive: Super Bowl Halftime Producer Talks Kendrick Lamar’s Surprise Guests

Exclusive: Super Bowl Halftime Producer Talks Kendrick Lamar’s Surprise Guests

The Super Bowl halftime show is always one of the most anticipated performances of the year, and this year was no exception. Kendrick Lamar’s Apple Music Super Bowl LIX Halftime Show definitely lived up to the hype, with surprise guests Samuel L. Jackson and Serena Williams making appearances that had fans buzzing.

Executive producer Jesse Collins sat down with ET’s Kevin Frazier to break down the show, titled ‘Not Like Us,’ and shed some light on how they were able to secure such legendary guests for the performance. Collins revealed that the show’s patriotic-themed aesthetic was intentional, with nods to American history and imagery throughout the production.

One of the most interesting aspects of the halftime show was the set design, which Collins explained was shaped like a video game controller. This unique choice added an extra layer of visual interest to the performance, and helped to create a dynamic and immersive experience for viewers.

Overall, Kendrick Lamar’s halftime show was a thrilling and unforgettable experience, thanks in no small part to the hard work and creativity of executive producer Jesse Collins and his team. With surprise guests, stunning visuals, and a powerful message, this halftime show is sure to go down in history as one of the best.

Watch the video by Entertainment Tonight

Video “Super Bowl Halftime Producer on Kendrick Lamar's SURPRISE Guests (Exclusive)” was uploaded on 02/10/2025 to Youtube Channel Entertainment Tonight