The Super Bowl halftime show is always one of the most anticipated performances of the year, and this year was no exception. Kendrick Lamar’s Apple Music Super Bowl LIX Halftime Show definitely lived up to the hype, with surprise guests Samuel L. Jackson and Serena Williams making appearances that had fans buzzing.
Executive producer Jesse Collins sat down with ET’s Kevin Frazier to break down the show, titled ‘Not Like Us,’ and shed some light on how they were able to secure such legendary guests for the performance. Collins revealed that the show’s patriotic-themed aesthetic was intentional, with nods to American history and imagery throughout the production.
One of the most interesting aspects of the halftime show was the set design, which Collins explained was shaped like a video game controller. This unique choice added an extra layer of visual interest to the performance, and helped to create a dynamic and immersive experience for viewers.
Overall, Kendrick Lamar’s halftime show was a thrilling and unforgettable experience, thanks in no small part to the hard work and creativity of executive producer Jesse Collins and his team. With surprise guests, stunning visuals, and a powerful message, this halftime show is sure to go down in history as one of the best.
Watch the video by Entertainment Tonight
Video “Super Bowl Halftime Producer on Kendrick Lamar's SURPRISE Guests (Exclusive)” was uploaded on 02/10/2025 to Youtube Channel Entertainment Tonight
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Love it
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Samuel was the best part of the show, very weak show sorry folks this was the super bowl should be the best of the best.🤔🤨☹😳😕
Entertainment Tonight
Dot really raised the bar with this one. We running the culture.
Wack.
WAYNE COULD NEVER 😆
The biggest protest in history happened on the Super Bowl Stage and folk screaming it's boring because it went over their head..
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Then again the message is Blacks have always been here to entertain THEY (Who are not like us) so they aren't bored.
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They rather have Wayne up there high, who has pushed Drake to push the agenda.
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The messages Kendrick just sent to America could not use Wayne.
It even started with the American Flag being built out of black people as America being built on the backs of black people.
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Before I mention how being cool in our culture has always been stolen, no matter how many people try to steal it, they not like us.
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WAS NOT ABOUT WHITE PEOPLE.. IT WAS ABOUT THE PEOPLE WHO CONTROL THE MEDIA AND LABELS. OK HERE GOES!
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1. Samuel L Jackson playing Uncle Sam aka the house ni**ga) like he played in Django.
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2. Samuel L Jackson warning Kendrick to play the game white America wants us to play and not be "ghetto"
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3. The Squid games stage which symbolizes the rich killing the poor
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4. The dancers in Red White & Blue representing the American flag. Been Dancing to the drums of the system.
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5. The stage also being a prison yard shaped like a Playstation where his black performers harmonized while he rapped
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6. Protecting black women like Serena Williams after the disrespect from Drake
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7. And once again reminding Drake and America "They Not Like Us"
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8. The system allows Drake to push the Sexxxy Redd to taint the culture
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9. Stage was a Playstation. Squid Game card and the system is a game.
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10. Game Over.. TV OFF. Been under their control
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11. Drake Been used to further sour the system and be a plant for the same system Malcolm X warned about from the music execs who own media and use it to divide us.
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This is bigger than rap! And women who feel disrespected should see it.
People who are tired of being divided should see it. Notice the American flag divided?
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But most of all, those who didn't have a lens to see it just shows the system has worked and you're the type it's been working on.
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Dude is the most creative genius in hiphop history.
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But go off. Maybe we can see more well respected entrepreeurs and family men leading for once.
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Here is the kicker: Look at your fb friends who say they wish it was more entertaining. Yeah, they were who it's been working on. The system rather keep you choosing entertainment over being educated
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Watch the first 10 secs of his rap. Dead Pres reference Bigger Than Hiphop. True Art!
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Rappers sent as plants to hurt us will no longer be tolerated. WE ARE WOKE. If you're mad at it please don't complain about being looked at a certain way.
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Because you want to bounce to entertainers who promote killing each other and degrading our women. I guess America thinks it's OK too.
I gave the Super Bowl halftime show a three out of 10 I think in the future it would be nice just to have the performer perform like it was a concert. no dancers no nothing just the performer😁
Is was the worst show in history
He so happy and I am too!
I loved it!
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"Listen, There's a guy up in suit right now that's enjoying the game.. and uhmm that's on him"… Big Jay-Z aka Jehova aka Hova aka Hov aka Jigga aka Jiggaman aka S Dot aka S Dot Carter aka Mr. Carter aka The Carter aka El Presidente aka Administration 🔥🔥🔥🔥🔥
Great job too bad you pigment challenged folks do not understand our culture this belongs to us
Now if people take the time to figure out what was really going on they would stop being so surface level 😂😂 people are dumb and it’s clear hip hop is more advanced than they could imagine
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Man the guy that came out with the football and danced about as lackluster as Kendrick was so creative guys. The guys in the glass box that did the same headbob for 2 minutes straight was so creative. Having Sza not sing was super creative. Kendrick swinging his arm for 4 songs was the most creative. Kudos to your creative team
I can't believe so many conspiracy theorists out there right now! Social media is going craaaazy!! That's majority of the people that don't know him and his music but, you heard that whole crowd singing the "Minorrrrrrrr" part lol confusing and sad times we are in, for the people that can enjoy a HALFTIME PERFORMANCE! Or not and just move on.
Now if people take the time to figure out what was really going on they would stop being so surface level 😂😂 people are dumb and it’s clear hip hop is more advanced than they could imagine THERE WAS NO SLIGHT MESSAGE IF YOU GOT THE MESSAGE YOU GOT IT
Really enjoyed the performance! Very very well done. The art, the message…super refreshing.
So two of Drakes exs were on stage shaking for his attention 😂😭
GIVE KEVIN FRASIER A RAISE HONEY!! He is working!!
Next years halftime show….Dank Demoss, sponsored by Lyft 🚗
Love Sam Jackson but a small part of me thought, imagine if they got Morgan Freeman.
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