The Rise And Fall Of Route 66
Once hailed as America’s Main Street, Route 66 was a lifeline that pulsated with the energy of countless travelers. Spanning over 2,400 miles from Chicago to Santa Monica, it became an emblem of freedom and adventure during the booming post-World War II era. The highway not only facilitated travel but also stimulated the economy of small towns, turning them into bustling hubs filled with diners, gas stations, and motels. In its heyday, Route 66 was a cultural icon, immortalized in songs and literature, a testament to the American spirit and the allure of the open road.
As the documentary “The Rise And Fall Of Route 66” unfolds, it captures the vibrant tapestry of life along the route through the lens of Abby Narishkin, who brings a personal connection to this historical highway. Highlights of the film include a stop at Ted Drewes, a famous frozen custard shop that has endured for decades, symbolizing the nostalgia of road trips for many. The film charts the rise of Route 66 as a commercial enterprise, where small-town businesses thrived, sharing unique experiences with weary travelers. The Blue Swallow Motel offers a glimpse of the vintage roadside stays that were commonly sought out, each with their own stories and histories that contribute to the bigger narrative of Americana.
However, as the film transitions into the latter half, it confronts the sobering reality of decline. The advent of the interstate system in the 1960s gradually overshadowed Route 66, leading to a significant drop in traffic and economic activity. Traces of this decline are visually striking: ghost towns like Glenrio, once vibrant with life, now stand as silent witnesses to a forgotten era. Abandoned gas stations and dilapidated motels pepper the landscape, serving as stark reminders of a bygone time when these establishments bustled with activity.
Among the highlights of the film is the Tucumcari Car Show, a celebration that draws enthusiasts from around the country, showcasing the enduring allure of classic cars—a fitting tribute to the cars that once danced along the asphalt of Route 66. The iconic Big Texan Steakhouse also makes an appearance, bringing to the forefront its famed 72-ounce steak challenge, a quirky symbol of the larger-than-life culture that Route 66 embodied. This comedic challenge underscores the spirit of adventure that still resonates with some visitors.
As Narishkin concludes her journey at the Midpoint Cafe, she reflects on the significance of Route 66 in American history. The highway represents more than just a path between two points; it embodies the dreams and aspirations of thousands who traveled its length. The film ultimately poses a poignant question: why does Route 66 matter today? The answer lies in its legacy, serving as a vital link to America’s past, a testament to the resilience of small businesses, and a reminder of the simpler times. In revisiting Route 66, viewers are invited to ponder not only what has been lost but also what can be preserved as a celebration of the American highway experience.
Watch the video by Business Insider
Video “The Rise And Fall Of Route 66” was uploaded on 10/25/2026 to Youtube Channel Business Insider