Adidas has recently come under fire for a controversial advertisement featuring model Bella Hadid. The ad showcased Hadid wearing a pair of sneakers that were reportedly designed to commemorate the 1972 Munich Olympics. However, the advertisement quickly sparked backlash due to its insensitivity to the tragic events that occurred during those Olympics.
The 1972 Munich Olympics were marred by a terrorist attack that resulted in the deaths of 11 Israeli athletes. The use of this event as inspiration for a sneaker design was seen as highly inappropriate and disrespectful by many.
In response to the backlash, Adidas issued an apology for the ad, acknowledging that it was insensitive and inappropriate. The sports brand pledged to do better in the future and to be more mindful of the historical significance of the events they reference in their marketing campaigns.
This incident serves as a reminder of the importance of cultural sensitivity and awareness when creating marketing materials. It also highlights the need for brands to thoroughly research the historical context of the references they use in their advertisements to avoid causing offense or harm.
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Video “Why Did Adidas Apologize for Its Bella Hadid Sneaker Ad?” was uploaded on 07/20/2024 to Youtube Channel The Free Press Journal