In his enlightening TEDxGrandJunction talk, “AI Isn’t Neutral: It’s What We Make It,” Dmitry Chislov-Starkin explores the complex relationship between humanity and artificial intelligence. Drawing on his 15 years of experience in developing media campaigns, Dmitry emphasizes that AI reflects our intentions—it’s not inherently good or bad, but a tool shaped by our choices.
He highlights the societal divisions surrounding AI, with some fearing it as a harbinger of doom, while others see it as a solution to our deepest problems. Dmitry advocates for a middle path, urging us to engage critically with AI rather than allowing it to dictate our creativity and critical thought. He provides practical strategies for effective AI use, emphasizing the importance of clarity in our prompts and the need to harness our imagination.
Ultimately, he calls for a shift from passive consumption to active creation, encouraging individuals to reclaim their agency in an ever-evolving digital landscape. Dmitry’s poignant message urges us to maintain our humanity in a world dominated by technology, reminding us that the true power of AI lies in how we choose to wield it.
Watch the video by TEDxTalks
Author Video Description
We’re not lacking creativity—we’re lacking clarity. In an AI-driven world of endless content, the real challenge is creating with depth, purpose, and meaning instead of speed and noise. Dmitry Chislov-Starkin is a filmmaker and creative director who helps brands and creators craft original, emotionally resonant stories—merging AI, identity, and artistry to connect without compromise. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
About TEDxTalks
TEDx is an international community that organizes TED-style events anywhere and everywhere — celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED’s format and rules.
Video “AI Isn't Neutral: It's What We Make It | Dmitry Chislov-Starkin | TEDxGrandJunction” was uploaded on 12/03/2025 to Youtube Channel TEDx Talks