Apple has launched its new iPhone 16 with artificial intelligence capabilities in a bid to boost sales amid a recent slump. The tech giant unveiled the new device at an event in California, emphasizing the addition of AI features to enhance user experience. With iPhones accounting for nearly half of Apple’s revenue, the company is banking on the new technology to attract customers and increase sales.
The iPhone 16 comes at a crucial time for Apple as it faces stiff competition from rivals in the smartphone market. The company’s latest move is seen as a strategic effort to stay ahead of the curve and maintain its position as a market leader. The inclusion of AI capabilities is expected to provide users with advanced features and functionalities, making the new iPhone an attractive option for tech-savvy consumers.
Meanwhile, a new report from the EU commission highlights the need for substantial investments in order for the bloc to compete with global tech powerhouses like China and the US. The report states that €800 billion are required annually to support the development of technology and innovation within the EU.
Overall, Apple’s launch of the iPhone 16 with AI capabilities signals a shift towards leveraging cutting-edge technology to drive sales and maintain its market dominance. As the tech industry continues to evolve rapidly, it remains to be seen how the new device will be received by consumers and whether it will help Apple regain its position as a top player in the smartphone market.
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Video “Apple launches new iPhone with AI capabilities amid sales slump • FRANCE 24 English” was uploaded on 09/10/2024 to Youtube Channel FRANCE 24 English