In Bolivia, “cholitas”, or indigenous women, were long marginalized and discriminated against. Forty years ago, these women, who traditionally wear bowler hats and multi-layered skirts, were banned from certain public spaces and faced significant social and economic challenges. However, in recent years, cholitas have emerged as powerful symbols of resilience and strength, and are now breaking barriers and making significant strides in various fields.
These women have transformed from being invisible members of society to becoming national icons and role models for many Bolivians. With the rise of the cholita fashion trend, which incorporates traditional indigenous clothing into modern designs, these women have gained international recognition for their style and cultural heritage.
Cholitas are not only making waves in the fashion industry but also in other sectors such as sports, politics, and entertainment. Many cholitas have become successful entrepreneurs, athletes, and even politicians, challenging stereotypes and reshaping the perception of indigenous women in Bolivia.
Despite facing ongoing discrimination and obstacles, cholitas continue to push boundaries and make their mark on society. Through their resilience and determination, these women have shown that they are more than just a cultural symbol – they are leaders and trailblazers who are transforming Bolivia’s societal landscape and inspiring future generations of indigenous women.
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Video “From marginalisation to national icons: Bolivia’s ‘cholitas’ in the limelight • FRANCE 24 English” was uploaded on 09/05/2024 to Youtube Channel FRANCE 24 English